Green Options

Laura Kurgan, Chris Jordan, Lorrie Vogel and Assaf Biderman - Pop!Tech 2009 - Camden, ME

In Part One, Lorrie Vogel explained some of the work Nike is doing to increase recycled and organic content in their products. Our conversation continues with discussing how Nike designers are encouraged to use sustainable principles in their work.

SS: You mentioned something about rewarding designers for innovating around sustainability, how does that work?

LV: As with any company centered on innovation, the process begins with Nike’s designers. To influence the designers to make responsible choices, Nike designers are scored against the Considered Index. In order to get new Considered innovations adopted faster, Nike gives innovation points to designers who come up with a brand new idea, as well as to teams who adopt considered innovations in the first year.

SS: And how are employees outside of the design department scored against the Considered Index?

LV: At Nike, there are so many different groups in different matrices, a lot of them are expected to calculate their CO2 footprint. But the Considered Index is primarily for designers.

SS: Sustainability 101 and Step by Natural Step (mentioned in this press release)- are they teaching personal sustainability practices, or teaching employees how to spot opportunities to be more responsible in the choices they make in their jobs?

This impressive footprint is Nike’s Considered Air Jordan XX3, their first basketball shoe designed using the Considered Ethos.

Lorrie Vogel is the general manager of Nike Considered, Nike’s in-house sustainability think tank. She holds a degree in Industrial Design from Syracuse, and numerous patents. Her work in innovating around sustainability has helped put Nike on Fast Company’s Fast 50 list multiple times. Considering how aggressive Nike’s sustainability goals have been, it’s even more impressive that they are on track to meet their targets.

Sustainability is second only to performance when ranking the critical factors of a product. Nike is committed to making their entire collection as environmentally responsible as possible. Lorrie Vogel spoke at the Opportunity Green conference in Los Angeles, explaining some of the ways Nike is meeting these targets. In this phone interview, Lorrie expands on some of the points she touched on in her presentation. The conversation is split into two articles, in order to go deeper into the many changes that need to happen to increase use of recycled and organic materials in apparel and footwear. We begin with a discussion about materials, and conclude with the human element needed to ensure these changes occur in a timely manner.

From Nike: The long-term vision for Considered is to design products that are fully closed loop: produced using the fewest possible materials, designed for easy disassembly while allowing them to be recycled into new product or safely returned to nature at the end of their life. By 2011, 100 percent of footwear will meet baseline Considered standards, apparel by 2015 and equipment by 2020 – creating better performing products while minimizing environmental impact by reducing waste, using environmentally preferred materials and eliminate toxins.

Researcher Susan Sun of Kansas State University has an answer for all those hungry cows out there:  let them eat barrels.  Sun’s work on sustainable biomass adhesives has already lead to an edible barrel for cattle feed made with straw and soy adhesive.  More products are on the horizon, including a new formula that improves the flowability and strength of raw bioplastic, making it easier to pour and mold.

The edible barrels replace oil drums, which cost approximately $6 per barrel to clean for re-use as feed containers in addition to the cost of the barrel.  Sun’s elegant waste reduction solution relieves farmers of this expense while practically eliminating the risk of oil-contaminated feed from poorly cleaned barrels.  It also eliminates waste or water pollution associated with the cleaning process, and it eliminates the cost (and carbon footprint) of returning used barrels for re-use.

Nano carbon Graphene is already being produced in decidedly non-nano quantities by Ohio-based Angstron. Yet the atom-thick nano-material was discovered so recently that researchers are still in the process of discovering what to use it for.

Graphene is an extremely low density material, almost an atomic-scale chicken wire made of carbon atoms and their bonds. It has been the focus of much research because of its exceptional electrical, mechanical and optical properties. It holds great promise in renewable energies.

Among the so far underutilized advantages Graphene offers are that it is fifty times stronger than steel, and it has five times the conductivity of copper, with only one quarter of the density.

A-Power Energy Generation Systems won one aspect of the clean energy race and made history, as it will become the first Chinese manufacturer to export wind turbines to the United States. A-Power Energy Generation Systems and a consortium of Chinese and American companies — U.S. Renewable Energy Group, Cielo Wind Power, and the Shenyang Power Group — are planning to build a 600-megawatt wind farm in West Texas.

The project, which could power as many as 180,000 homes, will require 240 2.5-megawatt turbines and the farm will occupy 36,000 acres of land in West Texas. Nearly shovel ready, the construction effort is projected to create about 30 permanent jobs and 300 temporary ones. Ground-breaking on the wind farm is slated for March of 2010.

As the US finally moves into manufacturing our own clean energy, a new kind of engineering is starting to move to the forefront. Manufacturing processes engineering. Under the direction of associate professor Vinay Dayal; Iowa State U students are trying to find the way to make wind turbines roll off US assembly lines more efficiently. If we can work out cheap production processes here, we can build parts here.

The university is using a $6.3 million fund from the US Department of Energy, TPI, and and the Iowa Power Fund and has the assistance of scientists from Sandia National Labs and TPI, which operates a local turbine blade factory. Initially they are trying to see how they can boost the speed of the manufacturing process by increasing automation and by automating quality control.

They could improve the productivity of turbine blade factories by as much as 35%.

Editor’s Note: This is a guest contribution by Mary Fraser, BASF, American Chemistry Council - Plastics Division Automotive Team

Despite all of the challenges facing the automotive industry today, this is a time of great innovation.

Electric vehicles are just months away from entering the U.S. market and evolving engine technology is consistently improving fuel efficiency. Auto manufacturers are taking big steps to reduce emissions and hybrid cars are becoming mainstream. While powertrain technology has significantly improved fuel efficiency in recent history, the materials used in production of automobiles are increasingly playing a key role in making vehicles more sustainable.  One group of materials, in particular, that is opening new doors to auto design and fuel economy is plastics.

We need a new model for production and consumption. According to World Watch, “If the consumption aspiration of the wealthiest of nations cannot be satiated, the prospects for corralling consumption everywhere before it strips and degrades our planet beyond recognition would appear to be bleak”

The idea looks like a cool new version of the old SimCity computer game. You link a city to a solar manufacturing plant to a solar farm. The plant employs the people, the farm collects the energy and the city is up and running.

But this isn’t a game, it’s a pitch from Applied Materials, a Fortune 500 company known for making computer microchips.

They call it the best idea in the last 4 billion years.

Halus Power has a unique business model among Bay Area green energy startups.

They buy secondhand Vestas generators from Denmark and Germany that have been ditched in favor of the next size up and then remanufacture them in the US to meet the needs of rural energy users and small farms.

The trickle of green jobs into the Rust Belt has been rapidly swelling into torrent, and with headquarters in Michigan it was only a matter of time before Dow Corning joined the “green rush” to a more sustainable economy. The manufacturing giant has just announced that it will begin construction on a new facility to manufacture monosilane gas, which among other things is used to make thin film solar cells.  The plant will be constructed in Michigan’s Thomas Township.

At a cost of $100 million, the new monosilane gas facility represents a full-throttle comment to solar power by Dow Corning.  The company’s headquarters in Midland, Michigan is also set to open a solar panel installation and solar education center.