Green Consumers Pull Back – Now What? Recession Strategies For Eco Businesses
I’ve been carefully watching sales of green products during this current downturn; analyzing the double-whammy impact of inflation and unemployment. While, as I wrote in Worried About The High Cost Of Green Products? Inflation Will Help, the price differential between organic and natural products and their traditional counterparts, may narrow, falling consumer incomes may make that a moot point as consumers trade down.
“Frugality is now replacing frivolity,” wrote David Rosenberg, chief North American economist for Merrill Lynch, who suggests that the consumption patterns of the 1950s could be coming back. “Ozzie and Harriett” is in; “Sex in the City” is out.
Except for deep green consumers.
