The Carrotmob Gears Up to Green Brooklyn
A Park Slope hardware store has pledged to spend 22% of Sunday’s revenue to make their store more energy efficient.
They have not made this pledge because of a mandate, a threat of punishment or an altrusitic love of the environment. Tarzian Hardware wants to make a direct profit.
This is because the Carrotmob is arriving in New York City. Started by Brent Schulkin in San Francisco, Carrotmob is a reverse boycott where similar businesses compete to see who will go the furthest to green themselves up. The winner is rewarded with a “mob”-hundreds of customers who arrive on the same day to buy up the store in order to support greener business.
