Green Options » Materials for the Arts http://greenoptions.com/tag/materials-for-the-arts Posts tagged 'Materials for the Arts' Sat, 13 Dec 2008 00:38:22 +0000 http://wordpress.org/?v=2.5.1 en The Carrotmob Gears Up to Green Brooklyn http://ecolocalizer.com/2008/12/13/the-carrotmob-gears-up-to-green-brooklyn/ http://ecolocalizer.com/2008/12/13/the-carrotmob-gears-up-to-green-brooklyn/#comments Sat, 13 Dec 2008 00:38:22 +0000 Natasha Mooney http://ecolocalizer.com/2008/12/13/the-carrotmob-gears-up-to-green-brooklyn/

A Park Slope hardware store has pledged to spend 22% of Sunday’s revenue to make their store more energy efficient.

They have not made this pledge because of a mandate, a threat of punishment or an altrusitic love of the environment. Tarzian Hardware wants to make a direct profit.

This is because the Carrotmob is arriving in New York City. Started by Brent Schulkin in San Francisco, Carrotmob is a reverse boycott where similar businesses compete to see who will go the furthest to green themselves up. The winner is rewarded with a “mob”-hundreds of customers who arrive on the same day to buy up the store in order to support greener business.

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