Green Options » Max Gladwell http://greenoptions.com/tag/max-gladwell Posts tagged 'Max Gladwell' Tue, 12 Aug 2008 17:35:33 +0000 http://wordpress.org/?v=2.5.1 en Three widgets to measure and help your ’sustainability bottom line’ http://ecowriter.greenoptions.com/2008/08/12/three-widgets-to-measure-and-help-your-%e2%80%99sustainability-bottom-line%e2%80%99/ http://ecowriter.greenoptions.com/2008/08/12/three-widgets-to-measure-and-help-your-%e2%80%99sustainability-bottom-line%e2%80%99/#comments Tue, 12 Aug 2008 17:35:33 +0000 Olga Orda http://ecowriter.greenoptions.com/2008/08/12/three-widgets-to-measure-and-help-your-%e2%80%99sustainability-bottom-line%e2%80%99/

You run an sustainable organization, receive referrals from the Internet and want a brand that’s memorable. You also want to automate your web traffic.

Enter the green widget - a ‘brand confirming’ tool you can’t overlook. If you have a brand, says Stefan Juhl, a widget will only confirm (or make others more aware of) your brand values. So, what is a widget anyway? Erick Schonfeld explains and Max Gladwell defines the role of a widget as one of the many tools a social (change) media practitioner can employ.

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]]> http://ecowriter.greenoptions.com/2008/08/12/three-widgets-to-measure-and-help-your-%e2%80%99sustainability-bottom-line%e2%80%99/feed/ Ten Ways to Change the World Through Social Media http://sustainablog.org/2008/05/12/ten-ways-to-change-the-world-through-social-media/ http://sustainablog.org/2008/05/12/ten-ways-to-change-the-world-through-social-media/#comments Mon, 12 May 2008 16:16:06 +0000 Max Gladwell http://sustainablog.org/2008/05/12/ten-ways-to-change-the-world-through-social-media/ Max Gladwell Logo

Editor’s note: We’re pleased to welcome Max Gladwell, of MaxGladwell.com, as a regular guest writer on sustainablog. Max Gladwell covers the nexus of social media and green living. We feel that these two trends and technological developments hold tremendous promise for improving quality of life for everyone on the planet.

If you’re reading this blog, then you’re on board with social media. There’s a good chance you belong to social networks like Facebook or MySpace. It’s likely that you Digg stories and even possible that you Twitter. These technologies and services, together with a growing number of others, make up the social web. It’s much like the regular web, but more interactive. More…social. It invites and even demands active participation from everyone. It has a global reach with viral capacity, and yet it’s bringing local communities closer together. It enables people to connect, organize, and make a difference as never before. Indeed, social media is a powerful force, one that the world’s CEOs are starting to acknowledge and take seriously.

Many entrepreneurs, activists, and marketers are leveraging the social web for positive change. In the process and by its very nature, they are giving each of us the tools to change the world and make it a better place. There are thousands of examples, which is precisely why Max Gladwell exists. Here are 10 worth exploring.

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