This year’s edition of US Hair, published by US Weekly Magazine, included a one-page feature on natural hair care, based on an interview with one cosmetic chemist. My initial optimism was quickly snuffed out when I read that apparently my hair was dirty, because I needed synthetic cleansers - specifically, Sodium Lauryl Sulfate - to effectively cleanse the mop. Say what now?

To be sure, these misconceptions aren’t limited to one magazine, making it that much more important to dispell these urban legends whenever possible. So after running my fingers through my hair to make sure I hadn’t been sporting dirty tresses for the last year (my head felt quite clean, I’m pleased to report), I called Wil Baker, co-founder of the award-winning Max Green Alchemy line of natural hair care, to see if perhaps he could help set the record straight.

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Many of you visit to find the latest, best and most effective natural and organic beauty brands amongst other things. Organic beauty is one of my favorite topics and one I’m passionate about.  And I don’t know about you, but I value honest recommendations from fellow consumers much more than I do when it comes from an owner or employee of a business.  And I know I’m not alone, otherwise Googling “review of X product” would not be the common pastime that it is.  So with that in mind, I’m bringing you the real deal about NatureOfBeauty.com. I’ll clue you in on which products I’m loving right now, the scoop on two hot brands they just launched, share my Christmas gift ideas and divulge how to get free shipping and 15% off your order.

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When it comes to natural and organic beauty and personal care products, you usually get what you pay for. Yes, you heard that about commercial products, too, only to find out the face cleanser that took an entire weekend of tip money worked no better than the Clean & Clear you had been using since you were 14. Unfortunately, with natural products, price often reflects quality. The reason is pretty straightforward: it’s much cheaper to create synthetic ingredients in a lab than it is to source them from nature, let alone from a certified organic farm. Organic ingredients are expensive to sow, expensive to reap, and therefore expensive to buy. You can bet your precious, rapidly-depreciating 401k that more companies would be all over this natural/organic thing if it were cheaper to do.

That’s what makes it newsworthy when I stumble upon a rare exception to the Organic = Spendy rule of thumb, in the form of Max Green Alchemy. They’ve kept their line of skin and hair care simple, focusing on the basics like one shampoo, one conditioner, one hand cream, and so forth. The MGA conditioner was the first natural conditioner I found that actually made my hair soft and manageable. Everything else I had tried thus far, particularly in that price range, left my hair dry and dull (I know I totally sound like an infomercial; my apologies). My husband, whose skin reacts to everything, is equally in love with the line. Oh, and did I mention the packaging and aromas are gender neutral? How about that - you and your partner, regardless of gender, can share in the joys of Max Green Alchemy together!!

The creators of MGA also keep careful watch over their ingredients to make sure nothing is synthetic, no quality is compromised, and no animals are ever tested anywhere along the manufacturing process. I was fortunate enough to get a bit of time on the phone with one of the co-founders, Wil Baker, to learn how they went about creating what I think is easily one of best lines of natural, affordable skin and hair care. Here is an exerpt:

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