Posts Tagged ‘McDonald's’

Are Large, For-Profit Corporations Intrinsically Less Ethical?

Love of Money


In the comment streams on my blog posts there is a recurrent theme from one segment of the respondents - they have a deep distrust in the large companies that are involved in modern agricultural technology.  They don’t believe these companies will behave ethically because they are for profit entities “only answerable to their shareholders.”   

I’d like to speak directly to this as a long-time Ag industry insider whose experience does not support these suspicions. I know that some will dismiss this perspective assuming I am biased, but one has to balance potential for bias with actually having first-hand experience from which to speak.  Over the last 32 years I’ve work for or with most of the companies, large and small, that provide agricultural technologies.  Fourteen of those years have been as an independent consultant so I get to know what is going on inside of many companies in a given year.  I have still only had direct knowledge of a subset of what happens, but in all of that exposure I’ve never witnessed an unethical decision or action - not even the consideration of one.  I’ve seen certain decisions that were short-sighted.  I’ve sometimes seen decision-making processes that are more driven by fear than by opportunity.  I’ve seen missed opportunities because vision was lacking.  I’ve occasionally seen failures to take advantage of synergies that could have been realized between divisions of large organizations. I’ve seen problems, but I believe that some level of dysfunction is inevitable in any organization involving people.  Still, unethical behavior isn’t something I’ve seen so I disagree that it is automatically likely just because of the characteristics of the company.  

On balance I’ve also seen these organizations, large and small, frequently make important contributions to society in terms of the productivity and safety of our food supply.  I’ve seen these companies continue to do that in an environment of constant activist attack and very limited public understanding because so few people farm.

McDonald’s Explores Charging Station Options

According to reports, McDonald’s is beginning to explore electric car charging stations at their restaurants. Starting on July 14, one of their locations, in Cary, North Carolina, will give drivers the option to charge their cars as they eat.

Says Environmental Leader,

The charging stations feature:

  • Secure, authorized access to charging, which helps eliminate energy theft and cord theft.
  • Networked ability for drivers to find and navigate to open charging stations.
  • Control functions

[...]

The EV Infrastructure chicken-and-egg problem: Resolution

Coulomb Technologies

Coulomb Technologies was founded in 2007 with the mission to ensure that anyone who is considering the choice to buy an electric vehicle will have adequate access to fuel for the cars.

In the US there are 247 million cars but only 53 million home garages, meaning that a lot of electric vehicles will need to be fueled outside the home garage. Exacerbating the situation, according to studies at UC Davis, 80% of owners of electric vehicles will want to charge more than once a day.

It comes to this: we need charging opportunities where our cars are parked when we sleep and when we work. Since Coulomb’s founding, much as been written regarding the “chicken and egg problem” with infrastructure and vehicles. Will people buy electric vehicles if they don’t have a place to charge them, and conversely, will anyone buy infrastructure if they don’t see cars?

ZapRoot: Killing Bambi for Your Salad

Get Adobe Flash player

From our friends at ZapRoot: Farmers take it to the extreme to protect their crops. The Auto Alliance has jump on the green bandwagon. These Guys are Full of **it returns.

Links for this week’s edition:

sustainablog - Killing for Crops
Gas 2.0 - Ecodriving with the AAM
EcoScraps - McDonalds Green Billboard
Shell and the Alberta Oil Sands
Sad Hippies

Three Steps to be Food Smart when the Media Mystifies

Melinda Hemmelgarn with TomatoesThere’s a missing ingredient in our diet today that’s imperative to our nation’s health. You can’t add it to your grocery list, forage it at the local farmers’ market or plant it in your garden. It’s media literacy — the ability to critically question the hidden agendas in our “media diets” and evaluate the manipulating media messages we’re bombarded with daily .

Have no fear, Melinda Hemmelgarn is here. A national public health advocate, registered dietitian and award-winning “Food Sleuth” columnist, Hemmelgarn is the cape crusader for helping us, particularly if we have children, develop the savvy-thinking skills to objectively understand the media and thereby support a truly healthy food system. “After decades of working in the nutrition field, I grew convinced that the ‘eat healthy’ messages from the public health community simply weren’t working,” explains Hemmelgarn. “People aren’t changing their eating habits and a key reason why is that we are constantly bombarded with media messages promoting unhealthy food choices. When Pepsi has an annual advertising budget of $1.3 billion, their messages dilute the National Cancer Institute’s “eat more fruits and vegetables” messages, promoted with a budget of less than $5 million.”

Knowing that healthy food message couldn’t compete on advertising dollars, Hemmelgarn instead chose to help teach people how to navigate the message minefield of today’s vast media empire.

Live Greenwashing about Healthy Food: McDonald’s Lettuce Growing Billboard

A 2007 McDonald’s billboard near Chicago featured growing lettuce plants stating, “Fresh salads”.  Considering the short life span of such a billboard, McDonald’s reputation for rainforest destruction, and the fact their salads are not organic, fresh (they are prepackaged), or healthy, I can’t embrace this campaign. Still, using plants for advertising is definitely a unique idea.  You can watch the billboard grow in this video.

Via:  Click to Continue Reading

“Clowning” with Six Degrees of Food News

Editor’s note: What does the opening of a McDonald’s in Beijing have to rising food prices in the US, or food riots in other parts of the developing world? Plenty, according to Jen Humphrey, a student in Professor Simran Sethi’s Media and the Environment course at the University of Kansas. This post was originally published to the course blog on Tuesday, March 11, 2008.

Anyone else find this photo creepy?

11mcdonalds.jpg

Something about the sunglasses, I guess. Or the export of American culture.

The photo depicts clowns who were on hand to celebrate the opening of a McDonald’s in Beijing, and it was part of a New York Times article about the company’s record profits in February. McDonald’s profits jumped 11.7 percent internationally, fueled in part by Leap Year sales but also the weak U.S. dollar. You can get more Mac for your Yuan these days.

I’d like to use that story to play the Six Degrees of Separation game. But instead of people, in this instance, I’d like to look at the short distance between food news. We know McDonald’s is doing well – that’s one data point. Let’s put another marker by the story that University of Washington researchers determined that calorie for calorie, junk food is way cheaper than good-for-you food. According to the researchers, who compared foods in major grocery stores in the Seattle area, you pay $1.76 per 1,000 calories for sugary, fatty foods that have the most calories, but you pay $18.16 per 1,000 calories for the lowest-calorie foods (which are most often better for you, such as fruits and vegetables).

McDonald’s Makes its Own Biodiesel: McGreenwashing or the McFuture?

Image credit Scotch Print DeustchlandImage credit Scotch Print DeustchlandMcDonald's, United Kingdom announced last week that it will begin producing biodiesel from its own used vegetable oil, to power its fleet of 150 freight trucks. While the idea of McDonald's being green is in some respects preposterous, the move is, at the very least, noteworthy.

Clearly, McDonald's is nowhere near being a “sustainable” business, and the idea of it being so is

[...]

Advertisement