Posts Tagged ‘Michael Ruhlman’

Do Publishers Think We’re Stupid?

The people over at Slashfood turned me on to an article from the Wall Street Journal entitled Publishers Bet Big on Cookbooks. the gist of the article is that even though people maybe cutting back on luxuries like eating out, the tanking cookbook publishers are counting on all of us to buy their product - especially during the upcoming holiday shopping season. By the way, I hate to be the one to tell you this but there are only 69 shopping days left until Christmas.

My question is, Do publishers think we’re stupid?

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