Green Options

Smart social entrepreneurs and their like-minded investors would be smart to think about the breadth of opportunities that a cell phone creates for citizens of emerging markets.

Is there anything the iPhone can’t do?

Shazam figures out what song you’re listening to. A pocket flashlight (not to mention a light saber) is only two taps away. And Yelp can get the phone number, directions and even a review of the place you’re trying to find and meet your friends at in a quarter of the time directory assistance, Safari, Google or any mapping software can do it.

As credit tightens up and business conditions worsen in what has now been officially declared as a recession, small businesses that rely on funding are the first to suffer. Responding to the sharp economic downturn facing the nation, a group of seven leading nonprofits that offer lending and support services to small businesses are taking swift actions to help entrepreneurs challenged by higher costs, declining sales, and tightening credit.

Nobel Prize winner Muhammad Yunus claims that the global financial chaos has not hit the microfinance system.

By now you’ve likely heard of microfinance, and the idea behind it — lending a small amount of money to support a person in the developing world create or enhance a business, and they pay back the money on very palatable terms. A small amount goes a long way, coupled with the ingenuity born of necessity. Sound familiar, entrepreneurs? It sounds like a fine idea, but you haven’t gone there yet. What’s stopping you? Perhaps it still somehow sounds like charity.

Do yourself a favor, and go watch the introductory video on the new KivaB4B site, which makes the most clear, compelling connection between entrepreneurs like yourself, and people in the countries that microfinance serves. It shows, side by side, the similar needs and activities we all have as entrepreneurs — a little boost, a bit of advice, and a lot of encouragement and community.

In a powerful synergy, Kiva, one of the top players in this realm, has partnered with Advanta, a credit issuer that is highly supportive of small businesses, to create KivaB4B. It’s simple really: You as a business owner put money towards someone via Kiva, and Advanta matches it, dollar for dollar, up to $200 a month. This may sound small, but think about it this way: If only 1% of Advanta’s 1.3 million customers put even $50 towards this, that would mean $1.3 million going to these people. Dollars that go a lot farther then they do here, making for a potentially significant positive impact for people just like yourself, really.