Green Options

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Once consigned to reading tech magazines, green entrepreneurs in the tech space now are drifting to business sites - as it should be. More and more tech sites are covering business issues and more importantly, business sites, particularly those focused on green business are delving into the technology, particularly computer technology, fields.

Green entrepreneurs of every stripe face similar business challenges.

How to write a marketing plan.

How to handle inventory.

And in a tighter money era, how to find financing.

Just how green is the Internet? Going virtual has the potential to save significant amounts of energy, with a recent study predicting that Internet services could reduce carbon emissions by staggering 1 billion tons.

But look beyond the green hype, and the web has a dark secret - at the other end of your Internet cable, humming away, and hidden from sight, are thousands of energy hungry datacenters, running 24/7 and estimated to be using energy equivalent to all of the color televisions in the US. Worldwide datacenter energy usage has doubled since 2001 and is set to double again by 2011.

Google is today’s biggest datacenter operator, having more than twice the server capacity of any other firm in the world, but this could be set to change. The proposed merger of Microsoft and Yahoo would create a rival Internet giant with similarly huge capacity, creating new competition at many different levels.

It seems that journalism has become a pretty green profession.

Whether I am blogging or working for a more traditional media outlet, I can get almost any information I need simply by using the internet. So with a paperless home office, and no travel to speak of, just about the only ecological cost of doing business is the electricity that my computer uses… my computer, and, well, all of the servers that transport the e-mail, photos, and other data that I need.

How much electricity might that require, exactly? It turns out that our worldwide increase of internet-based data transmission relies upon a growing number of data centers, or Web server farms, as they are sometimes called. A single server farm consists of an enormous warehouse holding data storage systems and tens of thousands of smaller, state-of-the-art servers which process the information for all of our online activities. In recent years the construction of new data centers has increased dramatically, driven by the fact that most software applications will soon be delivered as online service products rather than via physical means (such as CD-ROMs). An article in Fortune magazine last year described the building boom of these server farms; a good single case study is the spate of data centers that have recently located along the Columbia River in the Pacific Northwest.

Green Options writer Maria Surma Manka suggested this simple tip she heard on NPR: change the margins of the documents you print, and save lots of paper. Smaller margins means more text per page with less wasted white space. The idea is simple: by switching the margins from the default 1" or 1.25" to .75" or less, we would us 4.75% less paper. This may not seem much for

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Each of us who are hoping for a greener future often take a particular interest in our own career path’s move towards a greener future. Automotive engineers push for greener workplaces and cleaner cars (both inside and out), politicians for… oh, bad example, and nerds like myself hope for our industry giants to take further steps towards that green, clean future.

Thankfully, I’ve picked the right team, as two of the giants of the technology

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