Green Options » Miles Javlon http://greenoptions.com/tag/miles-javlon Posts tagged 'Miles Javlon' Sat, 03 Jan 2009 20:38:37 +0000 http://wordpress.org/?v=2.5.1 en Boring Electric Car Gets 100 Miles Per Charge; Goes 85 MPH; Still Due 2010 http://gas2.org/2009/01/03/boring-electric-car-gets-100-miles-per-charge-goes-85-mph-still-due-2010/ http://gas2.org/2009/01/03/boring-electric-car-gets-100-miles-per-charge-goes-85-mph-still-due-2010/#comments Sat, 03 Jan 2009 20:38:37 +0000 Susan Kraemer http://gas2.org/2009/01/03/boring-electric-car-gets-100-miles-per-charge-goes-85-mph-still-due-2010/ Most of the new California electric car start-ups were started by the auto-design equivalent of fashionistas - auto afficionados who love cars for their gorgeous design, the thrill of the torque and the 0-60 in whatever seconds. So they build beautiful electric cars able to attain speeds that only those of us who can afford the speeding tickets could ever afford.

So it is ironic that Miles; the one electric car startup started by someone with some exposure to actual fashionistas - Miles Rubin had been a Ralph Lauren executive - for a long time didn’t even bother with fancy mockups of their prosaic electric car to be, but for the last few years made just one image available, that looked as if it was snipped from an old Life Magazine.

They allowed the image to drift about desultorily in the blogosphere for several years, not bothering to control the branding. Even the name - Javlon, and now, XS500; was just temporary: they will name it this year.

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