Got A Great Green Packaging Idea? Now May be The Time to Pitch It.
Creative Edge Design has a big hit on their hands. The new eco alternative to the standard gallon milk jug has been adopted by both Wal-Mart and Costco and should be making an appearance in a store near you soon.
The “milk pitcher”, rated a story in the New York Times and is gathering both praise and criticism from retailers and consumers.
A simple change to the design of the gallon milk jug, adopted by Wal-Mart and Costco, seems made for the times. The jugs are cheaper to ship and better for the environment, the milk is fresher when it arrives in stores, and it costs less. What’s not to like? Plenty, as it turns out.
The jugs have no real spout, and their unorthodox shape makes consumers feel like novices at the simple task of pouring a glass of milk.
Despite the initial reaction of consumers, who really tend to hate anything new…even if research says they should like it, the new milk pitcher is here to stay. And we can expect a host of other products to undergo a face lift too!
