Green Options

The business case for reducing corporations’ water footprints was explored at last week’s Corporate Water Footprinting conference held in San Francisco.

“Water is the new carbon,” said Gil Friend, President and CEO of Natural Logic, during his moderation of a session on “The Outlook for Water Supply Shortages.”

The conference, held December 2 and 3 and organized by Green Power Conferences, engaged corporations to discuss how to become more proactively involved in the water management of their facilities. Companies such as The Coca-Cola Company, PepsiCo International, Nestle Waters, MillerCoors, and Cadbury were represented. Professors, water experts and consultants from a variety of firms, including Business for Social Responsibility and Natural Logic, also participated in panels.

It seems as if everyone is “going green” these days. Of course, that’s a good thing–especially when it is done correctly. Green Power Conferences, a group who offers professionally organized events around the world focusing on the sustainability sector, is part of a growing trend in green event planning. Not only does the company coordinate events that promote sustainable business practices, but it does it in an environmentally responsible way.

Green Power Conferences’ green policy includes a commitment to contribute 5% of its annual income to charitable causes, a vow to only work with eco-friendly industries, and a pledge to use environmentally sustainable strategies to operate its offices and conferences.