Mission Organic 2010: Supplying the Organic Demand
Mission Organic 2010 is an online campaign seeking to grow the organic market from 3% to 10% by 2010. To achieve this stated goal, Mission Organic is asking mindful consumers to pledge to eat one organic meal out of every ten; to purchase one organic item out of every ten.
“When we, as consumers, demand the organic supply, farmers and food companies will supply the organic demand. The result? Healthier people and a healthier planet.”
Supply and demand: it really is that simple.
