Green Options

You probably have a mission statement. At a minimum you probably needed one in order write a business plan. But, too often the websites of company’s that sell green products and services bury their mission statement in the deep recesses of their content. It seems standard to prominently display green-themed graphics and customer testimonials about how services surpass expectations and yield cost savings or LEED certification points. What often does not happen, however, is the public sharing of the green mission statement.

It is a missed opportunity not to put it at the forefront of your corporate communications.  What should you do with your mission statement? Lots.