Green Options » mokugift

Getting Slightly Stoopid About Climate Change

Krates — Fri, 14 Aug 2009 20:43:47 +0000

A few months ago a reggae/rock band called Slightly Stoopid invited us to have a booth on the Blazed & Confused concert tour. They were headlining with legendary rapper Snoop Dogg. This was a perfect extension of our Artists & Athletes program that we started a few months back.

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Aug 19th. A Very Green Day For SF Bay Area

Krates — Fri, 14 Aug 2009 19:33:27 +0000

Meet up with the mokugift team and other environmentally concious techies, fashionistas and fun people at the Green Software Unconference or at Digital Summer on Aug 19th.

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Twitter For Trees: Help Plant 100,000 Trees With U.N.E.P

Krates — Mon, 18 May 2009 00:00:41 +0000

June 5th is United Nations World Environment Day. The U.N. Environment Programme has setup a twitter campaign called ‘twitter for trees’. All you have to do is ‘follow’ http://twitter.com/unepandyou and they will plant a tree. The goal is to get 100,000 followers by June 5th. That plants 100,000 trees, so lets get started!

If you’d like to promote the campaign, feel free to tweet:

Please RT: follow @UNEPandYou and a tree gets planted for free. Plant extra trees for $1 via http://www.mokugift.com

Mokugift is an official partner of the United Nations Environment Programme.

Image source: United Nation Environment Programme

3rd Whale: Moving Green Behavior from Hype to Habit

Paul Smith — Thu, 07 May 2009 19:06:46 +0000

With so many sources of information on sustainability and green living choices, you’d think it would be easy for you and me to live a greener lifestyle. And yet, how many times have you found yourself out there, doing errands, going out, or traveling, and you have no idea how and where to make greener choices?

3rdWhale is a bridge between talk and action, with an iPhone app that allows you to search for green businesses in proximity to you, plus submit your own finds that aren’t already on there, all listings filtered by 3rd Whale and then rated by users, ala Yelp. An Android version is on its way.

But here’s where it gets interesting: As seen first in Mother Nature Network 3rd Whale are joining forces with Creative Citizen, a hub for crowdsourced, specifically measurable sustainable choices. Each is broken down to how much energy, waste, water, emissions you’ve saved, and in what I think will help it bridge to a broader segment of the population, money. When you have this kind of clearly tangible benefit laid out for you, and it’s on something that you carry with you, action is much for likely.

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Purpose in virality. United Nations came knocking.

Krates — Thu, 05 Feb 2009 22:39:50 +0000

The purpose of mokugift is to make make tree planting easy and affordable. Making that mission a reality isn’t as easy as the concept.

The last few months at mokugift have been a great learning experience. Last year we received some great feedback from our users. In October we were building a new version that enabled people to choose which country their trees are planted in. We also changed the art from a cartoon style to a 3D graphic model style. The impact was interesting. When mokugift first launched, people thought it was targeted to kids. With the new art and features we were being considered for general gifting. This improvement also changed the number of trees sent per gift.

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Ecopreneurists Partner Up

Krates — Fri, 19 Dec 2008 19:38:47 +0000

I am proud to announce that fellow guest blogger John from Proforma Green will be marketing our mokugift tree-planting rewards for business. A few months back I noticed a post from John about corporate holiday greeting cards. We reached out to him and suggested that he add mokugift tree-planting rewards to the eco-friendly promotional items offering on proforma green.

John saw that mokugift was an eco-beneficial tool for his customers to reward consumers and drive double bottom line goals. Check out the mokugift product page on ProformaGreen. Explore his site and you will find some great articles ranging from explanation of recycling symbols to primers about specific types of promotional items.

In addition to learning from and being inspired by other ecopreneurs, Ecopreneurist is a great place to reach out for partnerships. I encourage other ecopreneurs to contribute here.

Helping The Environment Can Have An Immediate ROI

Krates — Fri, 19 Sep 2008 12:48:25 +0000

“Go Green.” It may have started out as a catchy slogan, but people everywhere are realizing it’s not just a nice idea, or even an option. It’s necessary to preserve our way of life. Businesses are not only heeding this message and providing ground-breaking support, they’re keying into the profitability factor as well. Helping the environment, simply put, can have an immediate ROI.

“Consumers are thinking about it, and therefore retailers think they need to think about it as well,” said Mary Brett Whitfield, senior vice president at consultant TNS Retail Forward.

“Retailers have woken up to the idea that not only is this going to be good from a public-relations perspective but also from a profitability perspective“.

Public awareness of global warming is at an all time high. People are looking for ways to make the world a better place. In fact, “83% of Americans would choose products and services with environmental benefits over similar non-environmental alternatives.”

Businesses are noticing this trend, and stepping in to provide their customers with the resources and the opportunity. As The Wall Street Journal’s Livemint.com notes,

“ …for the corporate world, “green” can be a mantra with a dual advantage: it’s the right thing to adopt, not just as an environmentally responsible entity, but also — more important — as a profitable proposition”.
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From Entrepreneur to Ecopreneur

Krates — Fri, 18 Jul 2008 18:58:01 +0000

I’m Krates Ng, cofounder of mokugift. I’m delighted to become an occasional contributor here on Ecopreneurist.

I have always considered myself environmental. I care. I drive a hybrid car. I recycle religiously. I minimize the use of electricity, paper and water. I even cut down the amount of meat I eat (started with no meat 2 nights a week) with the intent to reduce the amount of live stock it takes to support our lives.

However, I hadn’t thought about pairing business with the environmental initiatives until we started mokugift the end of 2007. In this post, I’ll write about how we transformed from entrepreneur to a ecopreneur.

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Green Options » mokugift

Getting Slightly Stoopid About Climate Change

Aug 19th. A Very Green Day For SF Bay Area

Twitter For Trees: Help Plant 100,000 Trees With U.N.E.P

3rd Whale: Moving Green Behavior from Hype to Habit

Purpose in virality. United Nations came knocking.

The purpose of mokugift is to make make tree planting easy and affordable. Making that mission a reality isn’t as easy as the concept.

Ecopreneurists Partner Up

Helping The Environment Can Have An Immediate ROI

“Consumers are thinking about it, and therefore retailers think they need to think about it as well,” said Mary Brett Whitfield, senior vice president at consultant TNS Retail Forward.

“Retailers have woken up to the idea that not only is this going to be good from a public-relations perspective but also from a profitability perspective“.

“ …for the corporate world, “green” can be a mantra with a dual advantage: it’s the right thing to adopt, not just as an environmentally responsible entity, but also — more important — as a profitable proposition”.
Read more of this story »

From Entrepreneur to Ecopreneur

Green Options » mokugift

Getting Slightly Stoopid About Climate Change

Aug 19th. A Very Green Day For SF Bay Area

Twitter For Trees: Help Plant 100,000 Trees With U.N.E.P

3rd Whale: Moving Green Behavior from Hype to Habit

Purpose in virality. United Nations came knocking.

The purpose of mokugift is to make make tree planting easy and affordable. Making that mission a reality isn’t as easy as the concept.

Ecopreneurists Partner Up

Helping The Environment Can Have An Immediate ROI

“Consumers are thinking about it, and therefore retailers think they need to think about it as well,” said Mary Brett Whitfield, senior vice president at consultant TNS Retail Forward.

“Retailers have woken up to the idea that not only is this going to be good from a public-relations perspective but also from a profitability perspective“.

“ …for the corporate world, “green” can be a mantra with a dual advantage: it’s the right thing to adopt, not just as an environmentally responsible entity, but also — more important — as a profitable proposition”. Read more of this story »

From Entrepreneur to Ecopreneur

“ …for the corporate world, “green” can be a mantra with a dual advantage: it’s the right thing to adopt, not just as an environmentally responsible entity, but also — more important — as a profitable proposition”.
Read more of this story »