Green Options

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There are many ways in which entrepreneurs and ecopreneurs are similar. Both embrace failure and are idea driven, innovative, creative, risk tolerant, flexible, adaptable, freedom minded and independent. Perhaps you could add a few more defining characteristics as well.

However, ecopreneurs go beyond organic, beyond compliance to laws and regulations (or redefine them), beyond consumerism, beyond minimum wages and beyond the free market economy to conduct business. Entrepreneurs become ecopreneurs when their spirit, boldness, courage and determination not only transform the landscape but coalescence into a movement to transform global problems into opportunities for restoration and healing. After talking with thousands of ecopreneurs over the past decade, we’ve discovered quite a few distinguishing characteristics reflected in the chart to the right. Additionally, ecopreneurs seem to be more focused on cooperation and collaboration than competition as the means to get ahead in the world. That’s why so many form innovative partnerships or creative interdependencies with fellow ecopreneurs — just as in nature.

The most progressive ecopreneurial enterprises address more than one of the many challenges facing us. Their business might foster fair trade relationships (promoting economic justice and equity), generate more energy from renewable energy sources than it uses (severing our addiction to fossil fuels) and even serve local, seasonal, vegetarian, and organic meals to those who work in the business.

In my last post, I talked about the ecological and social outcomes one might wish to support via green investing. But what about the financial return on investment (ROI)?

Financial ROI (profit) is vital to green investing. This can sound jarring to green-minded folks because for quite a long time, the profits of most businesses have come at the expense of human and ecological health. Yet the underlying system holds much promise. I’m seeing a new generation of green businesses that align profits and green objectives to create powerful engines for economic transformation. These businesses are building the reality envisioned by a previous generation of green non-profit leaders.

Financial ROI is important because it impacts the rate and scale at which this new reality can unfold.

Peak driving season, when many Americans hit the road to visit relatives or see the sights, is now in full swing. With U.S. gas prices topping $4 a gallon in some places — and likely to edge up more during summer’s high demand — you may want to consider taking more efficient mass transportation.

But if you travel by car, you can still cut your fuel usage, save money and reduce your carbon footprint by driving smart.

1. Look into going by train or bus instead of by car or plane.

Taking a train or a bus, instead of driving or flying, results in less global warming pollution per person for the miles traveled (and may cost less, too).

On average, taking a trip by bus produces the least amount of greenhouse gas per passenger mile, followed by train travel, then air. Cars, light trucks and motorcycles contribute the most to global warming pollution.

Green investors often refer to the “triple bottom line”:

• What are the social benefits?
• What are the environmental benefits?
• What is the financial Return on Investment (ROI)?

The first Socially Responsible Investment (SRI) funds avoided companies that made cigarettes, supplied the military, or did business in South Africa. This new approach was called “negative screening”. Later on, SRI investment companies started including environmental screens.

The next logical step beyond negative screens is to assess the proactive “good” being accomplished by the company in which one is investing. What result is the company being responsible for?

Some green investors suggest selecting companies that will “make a lot of money” against the backdrop of climate change or other major issues. While this is a first step, something more is needed. I propose a new approach called the “Ecology Benefit Index”.

When did we become “consumers”? How did it seep into our mainstream culture so that it’s commonplace to refer to each other as consumers?

It’s pretty clear why people over the last several decades started referring to each other as consumers: wealth and greed. Today, about two thirds of our economy is based on “consumer spending.” If we stop spending, our economy will likely fall into a recession, or worse. While our standard of living (measured in possessions) has never been higher, the quality of our life is not what it once was. Until recently, Americans have enjoyed an economic boom like no other, though it’s hardly shared among all citizens. But now, our spending habits have seemingly caught up with some of us.

We’ve discovered that owning lots of stuff often gets in the way of achieving a satisfying and fulfilling life. As a result, we’re revisiting our values and reorganizing our life around better meeting them. When we do purchase something, it’s as a “conserving customer”. If we own a business, perhaps as an ecopreneur, we offer products or services that seek to make the world a better place. Our enterprise, either for-profit or non-profit, is a means by which to create the changes we seek in the world.

I will author a life that causes as little harm as possible, and provides as much usefulness to humanity as I can. This involves using my skills (as a filmmaker), but it also involves using my unskilled self: I must be willing to learn how to implement many practices from different sources, and be willing to take risks with my body and emotions.

I am a 21-year old white female film student who just graduated from college in Pittsburgh, PA. This is my sustainability.

Sustainability is trying to figure out whether the ecosystem that brought me into existence can sustain my existence indefinitely. This statement is entirely reflective of how I live my life. The issue relates principally to how much unsupported waste I generate by being alive. Therefore, the biggest elements of sustainability today are: reusing materials, limiting consumption and growing a knowledge base.

Sustainability is open-ended. It is creative. And when it is happening right now, it is called radical.

Hi Everyone,

I’d like to thank Green Options for inviting me to join their team of writers.

I’ve been an eco-entrepreneur my whole career, over 25 years. These days, I help connect green leaders and the general public in new ways that accelerate benefits to people and the biosphere.

One of the most vital, energetic, and promising links between green leaders and the general public is green investing. In my opinion, the world of finance shapes our economy even more than [...]

But gaining an appetite for saving cash?

"People hate this green stuff" a senior member of the British Shadow Cabinet was recently quoted as saying.

That may come as a surprise - until very recently I’ve been writing enthusiastically of the rapid progress of European governments on green issues. However, as high energy prices begin to bite, and the world teeters on the brink of recession Europe is looking "at this green stuff" like a 10 year old staring at a plate of sprouts.

Editor’s note: This short post from our friends at Low Impact Living points you to a (literal) gold mine of information on incentives for greening your home. Check it out: that energy-efficient upgrade to your home may be even less expensive than you imagined. This post was originally published on Monday, May 19th, 2008.

We want to let you know about an excellent new resource available to you– GreenMadeSimple.com. This site has created a very comprehensive database of green rebates, tax incentives and free offers across the US.

Their zip-code guided search allows you to find incentives and deals related to energy-efficient appliances and lighting, solar power, hybrid and alt-fuel vehicles, and more. The database includes federal, state and local incentives. Just put in your zip code and prepare to go green and save money.

Here are some examples of the jewels you’ll find:

This post is by Sheryl Canter, an online writer and editorial manager at Environmental Defense Fund.

Ideas for businesses, and hope for everyone concerned about global warming - that’s what you get with our just-published, first annual Innovations Review. This new report highlights innovative processes, products, and technologies in a range of different industries.

Green business practices can drive cost savings and create new markets, giving companies a competitive advantage. But what’s next after the basics, like switching to energy-saving light bulbs and printing double-sided?

Here’s one example that caught my eye - a southern California Web hosting company powered entirely by the Sun.

Executives from five major US based oil companies testified before the Senate Judiciary Committee yesterday. I am sure they were well prepared for the questions; they have been making similar journeys to Capitol Hill since at least 2005 when their profits soared and gasoline prices temporarily touched $3.00 per gallon in the wake of Hurricane Katrina. (See, for example On Profit and Pump Prices dated November 10, 2005.)

The executives in both hearings tried to explain that their companies do not really have an excessive profit margin since their final profit is only a small percentage of their total revenue. They also tried to explain that they do not set their prices; for a commodity with a world market like oil, the prices are set on transparent exchanges where anyone is free to buy the product at whatever price they can find a willing seller. They also claim that they have been restricted from developing oil production in high potential areas and that those restrictions have prevented them from being able to produce enough additional oil to have much effect on the supply-demand balance.