Not Just Plastic Bags, M&S Plastic Bags.
I apologise profusely for having brought that advert to an international audience, but I had to. It’s cathartic to share.
I shudder at the voice-over to such an extent that I need to lie down in a darkened room afterwards and gnaw at my knuckles. Hideous snobbery. What were the creatives thinking?
But to M&S. Or Marks and Spencer, to give them their full title, a clothing and food store from here in the UK who in an announcement to the press state:
“Marks & Spencer is to roll-out a 5p charge for food carrier bags in all of its UK stores from the beginning of May to encourage customers to reduce the number of bags they use and to raise money for environmental projects.”
