Grameen and its managing director (Nobel Peace Prize-winner) Muhammad Yunus, known for the Grameen Bank, recently launched a new partnership with German conglomerate BASF to create a joint social business venture called BASF Grameen Ltd., to be based in Bangladesh. BASF Grameen Ltd. is being modeled as a “social business”, whose purpose will be to improve the health and provide related business opportunities for poor members of Bangladeshi society (reminiscent of the base of the pyramid framework) through the distribution of dietary supplement sachets and impregnated mosquito nets. Nobel Prize winner Muhammad Yunus claims that the global financial chaos has not hit the microfinance system.
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