Taking Green Marketing to the Next Level
Minneapolis-based MusicMatters is proof positive that “marketing” doesn’t have to be a dirty word, no matter how strongly you believe we should all be consuming less, not more.
The music-industry-focused marketing agency says its mission is “Effect Marketing™ (it’s what comes after Cause Marketing).” That means going beyond selling an idea that’s good for the environment or society, and getting people to actually do things that are good for the environment or society.
