Green Options

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Editor’s note: We’re pleased to welcome Max Gladwell, of MaxGladwell.com, as a regular guest writer on sustainablog. Max Gladwell covers the nexus of social media and green living. We feel that these two trends and technological developments hold tremendous promise for improving quality of life for everyone on the planet.

If you’re reading this blog, then you’re on board with social media. There’s a good chance you belong to social networks like Facebook or MySpace. It’s likely that you Digg stories and even possible that you Twitter. These technologies and services, together with a growing number of others, make up the social web. It’s much like the regular web, but more interactive. More…social. It invites and even demands active participation from everyone. It has a global reach with viral capacity, and yet it’s bringing local communities closer together. It enables people to connect, organize, and make a difference as never before. Indeed, social media is a powerful force, one that the world’s CEOs are starting to acknowledge and take seriously.

Many entrepreneurs, activists, and marketers are leveraging the social web for positive change. In the process and by its very nature, they are giving each of us the tools to change the world and make it a better place. There are thousands of examples, which is precisely why Max Gladwell exists. Here are 10 worth exploring.

Anyone who owns a business understands the cost of advertising. Just like product cost and other overhead expenses, advertising fees are a necessary expense… or at least they used to be. When I joined the family business a few years back, we were spending a good deal of money to promote our services. Whether we were sending out mailers, flyering parking lots, distributing door hangers or canvassing with posters, each cut into our bottom line.

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We’ve been working hard lately to reach out through some of the web’s most popular social media sites, but, until now, we were MIA from 800 lb. gorrilla in this space: Myspace. We’ve fixed that, though, and are pleased to unveil the GO Myspace page.

If you’re a member at Myspace, please add us as a friend, and ask your other friends to do so. We’ll be highlighting chosen

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Editor's note: We're very pleased to welcome Max Lindberg to our writing team. The publisher of the Lindberg Report podcast, now a part of The Fuels Report, Max is a retired broadcast journalist. We're very happy to have his wealth of experience on the team! Stay tuned — once we get the technical kinks worked out, Max will be producing the first GO podcast series, "Greening the Golden Years."

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