Editor’s note: This is first guest post from Max Gladwell.

Our children will inherit a world profoundly changed by the combination of technology and humanity that is social media. They’ll take for granted that their voices can be heard and that a social movement can be launched from their laptop. They’ll take for granted that they are connected and interconnected with hundreds of millions of people at any given moment. And they’ll take for granted that a black man is or was President of the United States.

What’s most profound is that these represent parts of a greater whole. They represent a shift in power from centralized institutions and organizations to the People they represent. It is the evolution of democracy by way of technology, and we are all better for it.

For most of us, social media has changed our lives in some meaningful way. Collectively it is changing the world for good. Given the pace of innovation and adoption, change has become a constant. Every so often we find the need to stop and reflect on its most recent and noteworthy developments, hence the following list.

Read more of this story »

This post is, in Rob’s words, part of a grand social media experiment  to publish the first collective, simultaneous guest blog post from Max Gladwell.  Our goal is for it be published simultaneously on 100 blogs, thus inspiring 100 simultaneous conversations from various points of view. We have more than 70 confirmed with some of the biggest and coolest in the blogosphere.

Enjoy!

Our children will inherit a world profoundly changed by the combination of technology and humanity that is social media. They’ll take for granted that their voices can be heard and that a social movement can be launched from their laptop. They’ll take for granted that they are connected and interconnected with hundreds of millions of people at any given moment. And they’ll take for granted that a black man is or was President of the United States.

What’s most profound is that these represent parts of a greater whole. They represent a shift in power from centralized institutions and organizations to the People they represent. It is the evolution of democracy by way of technology, and we are all better for it.

For most of us, social media has changed our lives in some meaningful way. Collectively it is changing the world for good. Given the pace of innovation and adoption, change has become a constant. Every so often we find the need to stop and reflect on its most recent and noteworthy developments, hence the following list.

Read more of this story »

Editor’s note: This is a guest post from Max Gladwell.

Our children will inherit a world profoundly changed by the combination of technology and humanity that is social media. They’ll take for granted that their voices can be heard and that a social movement can be launched from their laptop. They’ll take for granted that they are connected and interconnected with hundreds of millions of people at any given moment. And they’ll take for granted that a black man is or was President of the United States.

What’s most profound is that these represent parts of a greater whole. They represent a shift in power from centralized institutions and organizations to the People they represent. It is the evolution of democracy by way of technology, and we are all better for it.

For most of us, social media has changed our lives in some meaningful way. Collectively it is changing the world for good. Given the pace of innovation and adoption, change has become a constant. Every so often we find the need to stop and reflect on its most recent and noteworthy developments, hence the following list.

Please note this is not a top-10 list, nor are these listed in any particular order. It’s also incomplete. So we ask that you add to this conversation in the comments. If you’d like to Retweet this post or take the conversation to Twitter or FriendFeed, please use the hashtag #10Ways.

Read more of this story »

Read more of this story »

Companies who miss the importance of the social media ship may actually risk the same fate as companies who thought the Internet was a fad. That sounds extreme, but over half the nation is already on a social network. They upload photos and videos or share shopping reviews. Customers are changing how they want companies to interact with them. The more that happens, the more companies will be left in the dust.

Since many if not most companies only have a hazy idea of how social media works and why in the world they should jump into the fray, some are slow to take the plunge. This is perhaps less true of new and old media companies. You can find Ecopreneurist and Green Options on Twitter, along with the New York Times, CNN and The BBC.

Besides Twitter, there are of course a whole host of ways to reach out to your customers and engage them on a one-to-one basis. There is Facebook and Myspace as well as a fast growing selection of newer sites. There are blogs and blogger networks, as well as, shopping social networking sites. There are community forums for a variety of topics and there are media sharing sites like Flickr and Youtube.

All of these should be considered for a social media campaign, but not all should be used. Why? This depends a lot on the company and product.

For example, as a social media marketing consultant, I focus on green products and on women’s products. I know the Mommy and female blogger and The Mommy and female social media market. I know the green market. What tools they use and where one can find green consumers. I recommend tools that make sense for my clients. Not all of the tools that Liz Strauss or Jeff Pulver suggest do that, though I follow and admire them both, but they often serve different markets.

One thing on which we all agree, though is Twitter. Though less than 2 years old, Twitter is rapidly becoming the go to place for both questions and answers. Have a question on organic food? Direct message @WholeFoods, an early and excellent user of social media. Follow Seventh Generation and find updates answers on a variety of green topics.

Read more of this story »

Back in May, we penned the original 10 Ways to Change the World Through Social Media. Though most of those first 10 are still relevant, the pace of innovation and advancement on the social web means many more have emerged in the past five months that deserve attention. These are the tools and resources that individuals, corporations, and nonprofits alike can use to communicate, create, and connect on the social web…for social change.

1. Blog It Out: When the die is cast on social media and final judgments are made, blogging will reign supreme as the single greatest force in Web 2.0. Whereas social networking is broad and shallow, blogging is deep and focused. That’s the power behind Blog Action Day, which takes place this Wednesday, October 15th, 2008. It’s a day when bloggers the world over draw attention to a single issue and (hopefully) inspire action. This year’s topic is poverty. And given the current financial crisis, it would seem many bloggers have gotten a head start.

2. Twitter Green Events: In the first 10 Ways, we wrote about the Twitter greenstream, a tagging mechanism that organizes and aggregates Twitter messages (Tweets) about doing green things. What’s evolved since then is the widespread use of unique Twitter tags at events. Most recently, we covered West Coast Green by tagging our Tweets with #wcg08. This helps people at the event to find and meet up with fellow Twitter folk. It also enables those who aren’t attending the event to follow what’s going on and what’s being said in real time. There are a couple ways to do this. One is to follow through Twitter Search (formerly Summize), where you can track keywords and tags. Another is to send a Tweet as follows: “track word: [insert keyword]“. And then you’ll start receiving all Tweets with that tag or keyword directly into your feed.

Read more of this story »

Editor’s note: We’re pleased to welcome Max Gladwell, of MaxGladwell.com, as a regular guest writer on sustainablog. Max Gladwell covers the nexus of social media and green living. We feel that these two trends and technological developments hold tremendous promise for improving quality of life for everyone on the planet.

If you’re reading this blog, then you’re on board with social media. There’s a good chance you belong to social networks like Facebook or MySpace. It’s likely that you Digg stories and even possible that you Twitter. These technologies and services, together with a growing number of others, make up the social web. It’s much like the regular web, but more interactive. More…social. It invites and even demands active participation from everyone. It has a global reach with viral capacity, and yet it’s bringing local communities closer together. It enables people to connect, organize, and make a difference as never before. Indeed, social media is a powerful force, one that the world’s CEOs are starting to acknowledge and take seriously.

Many entrepreneurs, activists, and marketers are leveraging the social web for positive change. In the process and by its very nature, they are giving each of us the tools to change the world and make it a better place. There are thousands of examples, which is precisely why Max Gladwell exists. Here are 10 worth exploring.

Read more of this story »

While I was bothered by the amount of money were spending on these methods of advertisement, I was even more disturbed to see the unnecessary waste we were generating in the process. Not only did each method involve a paper product of some sort (non-post consumer recycled, I’m sure), the printing of our advertisement (non-soy based ink, no doubt) and the shipping of the material to our headquarters (and they didn’t arrive in a fleet of Hybrids). Also, I would argue that instead of being read and thus effective, many of our ads fell on blind eyes, or into the hands of the wrong demographic.

Enter MySpace. Given that I don’t have a conscious memory of what it is like not to have a computer, it only seems fitting that the youngest member of the family would be the one to usher the business into the MySpace world. When I first asked the bosses if our business had a MySpace page, they looked at me as though I was speaking another language and, in a sense, I was.

MySpace and other social networking websites are a great way to reduce, if not eliminate, the environmental impact of a business’ advertisements. For those not familiar with MySpace, it is a website that allows users to set up a profile and then find and add "friends." When a friend is added, they then have access to photos, updates and bulletins of all their other friends.

The business advantage of MySpace can be found when the availability of the target demographic is examined. As a restaurant and catering company, I was able to make friends with hundreds of people in my area who fit into my target demographic. The only thing this requires is a knack for keywords and a ton of patience. Once our business had a substantial friend base, we were able to send out promotions, updates and other tools of advertising… for free. Oh yeah, and did I mention, the whole process was totally paperless as well?

Not only did I have more control over to whom we were advertising, if our ads ended up reaching people out of our target demographic, it was no harm- no foul. This meant that we were wasting less money, saving more trees and more effectively getting our message out. Ingenious, no?

Given that my family is in the service and entertainment industry, the MySpace approach worked very well for us. If you are in an industry that is less conducive to MySpace, I urge you to find another social networking site that better fits your business. LinkedIn is a good site for larger businesses, especially those wishing to advertise to the general business community. Bebo is a social networking site with a general user base that is, in general, a little older than that of MySpace. In the end, it doesn’t matter which site you chose, as long as you are decreasing your advertising costs while, at the same time decreasing the environmental impact of your advertising methods.

Image credit: www.myspace.com

We’ve been working hard lately to reach out through some of the web’s most popular social media sites, but, until now, we were MIA from 800 lb. gorrilla in this space: Myspace. We’ve fixed that, though, and are pleased to unveil the GO Myspace page.

If you’re a member at Myspace, please add us as a friend, and ask your other friends to do so. We’ll be highlighting chosen content there, as well as keeping users in the loop about devlopments at GO.

As always, let us know if you have suggestions. We’ll see you there!

Editor's note: We're very pleased to welcome Max Lindberg to our writing team. The publisher of the Lindberg Report podcast, now a part of The Fuels Report, Max is a retired broadcast journalist. We're very happy to have his wealth of experience on the team! Stay tuned — once we get the technical kinks worked out, Max will be producing the first GO podcast series, "Greening the Golden Years."

So you're going to join the May 15th MySpace members Gas Out. Good for you! We need to show those greedy, and not necessarily nice, oil-rich countries in the Mideast that we don't like their attitudes and hit 'em where in counts: in the pocketbook.

What a great idea: 72-million MySpace members avoiding gas stations for one day. I didn't do the math ( too complicated for me!), but based on a fill-up costing between $20 and $30, the boycott would cost the Middle Eastern oil companies more than $2,000,000.000 in revenue. That's $2 Billion. Wow!

But, wait a minute. There's only one hitch to this great idea. To pull it off, all 72 million who drive a gasoline-fueled vehicle would have to leave their cars, trucks or whatever, home for 24 hours and take a bus, ride a bike, walk or hitch a ride with someone who doesn't care. You can bet your baby-blue-booties it ain't gonna work.

And what about those who do avoid filling stations for 24-hours and still drive? Well, bunky, think about this. On May 14, the price of gas will be, let's say for the sake of argument, $2.85 a gallon. So you drive on the 15th, and you burn several gallons of gas, which eventually has to be replaced. On the 16th, the price of petrol jumps to $2.95 a gallon. So on your next fill-up, you'll pay $.10 more for a gallon of gas, and the oil companies would have made a modest profit anyway.

But, if you must, join the "gas out", I'm sure they'll notice your absence at the pump.

Why not take a more pro-active approach? Drive a little less than usual, join a car pool, support the use of alternative fuels and use them if appropriate for your vehicle. Use less energy any way you can. The emphasis here is not to "punish" the oil companies, but to save our environment. It's the least we can do."

Oh, and if all this sounds very familiar, you're right. According to Snopes, the Urban Legends people, this particular message, or a variance, has been around since 1999. Read the above paragraph.