Efficient, light, and affordable. That is the philosophy behind the Tata Nano, the world’s cheapest car, and one of the smallest as well. Launched earlier this year in Tata’s home market of India, the Nano is a lesson in minimalism, with a trunk that doesn’t open, a single wiper blade, and a number of other cost cutting features that keep its price down to just $2,160. Yes, you can buy a brand new car for just over $2,000 American dollars in India.
In fact, you might be able to buy one here in the good old U.S.A. in a few years. Reuters is reporting that Tata is considering selling the Nano right here in America. The question is, would Americans buy it?
By Joanna Schroeder •
December 2, 2009
The producer of the “world’s cheapest car,” the Tata Group, has announced its plans to produce a hybrid Nano. According to the company, the hybrid Nano will allow them to join the dozens of automakers that are producing hybrid vehicles. The company is India’s largest auto maker and Americans may be most familiar with its Jaguar Land Rover brand.
However, this is not the company’s first foray into the new green car sector, as earlier this year, the company announced that it may begin selling its Indica Vista EV, all-electric vehicle in Europe as soon as the end of this year.
By Joanna Schroeder •
November 4, 2009
Tata Motors, the company whose claim to fame is selling one of the world’s cheapest and most fuel efficient cars, is considering letting other local India-based manufacturers produce and sell their Nano under their brands.
The company began selling the 56 mpg car last July, and, due to high demand, is in the process of building a manufacturing facility that would produce an additional 350,000 units per year. The plant, located in Sanand in Gujarat, should be up and running by March of 2010.
But in the meantime, Tata Motors is considering allowing smaller manufacturers produce, rebrand and sell the car under license from Tata. The maximum amount of production per year in this fashion would be 10,000 cars. Now that’s an interesting way of selling more cars. I would venture to say that I doubt an American car company would take a similar tack since they use the brand to drive sales.
By Nick Chambers •
July 23, 2009
The Tata Nano has been making a splash recently as one of the world’s cheapest and most fuel efficient cars marketed towards developing economies where cars are generally considered a luxury. Now Fiat and Tata have announced plans to market the car in South America.
Behind Italy, Brazil is already Fiat’s second largest market so it only makes sense that Fiat would want to grab more market share in the ultra low-end category.
By Jeffrey Frame •
March 24, 2009
Germany has hit upon a plan that for the moment is keeping domestic sales afloat by giving away 2,500 Euros or $3,143 to new car buyers that trade in an old car. The government has said that this will not only give the German auto industry a boost in sales but will also put more fuel-efficient cars on the road while removing older more polluting cars.
Germany’s plan reflects a choice other countries face as well. As global car sales and exports plummet around the world each country has to decide on its own strategy to keep their auto manufacturers afloat. But this raises a question: is it better to support traditional car companies that produce cars based on fossil fuel sources or give support to up-and-coming electric and hydrogen powered car companies. Also, are these new incentives aimed to just keep the main German carmakers in business or will they stipulate that their main automakers BMW and Daimler begin producing electric cars to meet their goal of 1 million electric cars by 2020?
$2,000 Tata Nano gears up to revolutionise travel for millions. Written by south Asia correspondent Randeep Ramesh and shared with EcoWorldly as part of the Guardian Environmental Network.
India’s Tata group has announced that the world’s cheapest car, the Nano, will roll out of its car plant with a price tag of just 100,000 rupees - £1,350 or $2,000 - and will be exported to richer nations, beginning with Europe, in two years.
By Andrew Williams •
March 24, 2009
Struggling Indian car company Tata Motors has announced the commercial launch of the Tata Nano, the most fuel-efficient petrol-driven car in India, and quite possibly the world.
The Tata Nano, keenly anticipated across India since its unveiling early last year, is capable of an incredible 23.6km/litre (55.5 mpg) and ultra-low carbon emissions of 101 g/km, one of the lowest in India. Oh, and with prices starting at about 100,000 rupees ($2,050), it’s also the cheapest car in the world (more pics after the jump).
By Amy Bell •
February 25, 2009
Nanotechnology refers to a field whose theme is the control of matter on an atomic and molecular scale.
It involves the manipulation of matter at the nanometer (nm) scale, which is one-billionth of a meter. The nano scale is so incredibly tiny that a human hair (which is about 50,000 nm thick) is huge by comparison.
By Ariel Schwartz •
February 12, 2009
Researchers at Georgia Tech recently discovered that hamsters running on wheels are good for more than just a laugh— they can also drive nanogenerators to produce electric currents. While the electricity produced from hamster biomotions is small (one nanowatt), it may be enough to drive nano-sized devices.
By Michael Ratliff •
January 9, 2009
A simple chemical process employed by a Cornell University and DuPont research team may pave the way to thinner, lighter and more flexible transistors and solar cells. The long term goal of the project is to use nanotubes to create an economical electronics material that is just as good as silicon.
By John Simonetta •
November 17, 2008
This is a guest post by John Simonetta, owner of an eco-friendly promotional items consultancy (see ProfromaGreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.
It is becoming more and more obvious that an economic slowdown is coming.
As Ecopreneurists what does that mean to us? I think it means that we need to remember the entrepreneur part of our names as well as the Eco. Tough times are when fortunes are made. They are when more people are open to new ideas, because the old ideas no longer seem to work. Tough times are times to get creative.
Some ideas to make tough times work for you.
Money that is being spent will need to go farther as there may be less of it in your client’s or customer’s budgets. So add value by looking at the full spectrum of what you are selling. Can you offer more and make your client a better deal (i.e. you sell the stove, but what if you can sell the stove, the pots, the pans, and the power for the stove all together). By offering more you can lower your price on the complete bundle but you may make better, larger sales as you are solving more issues for the client).
Who is your competition? Take them to lunch, ask them some questions. Maybe you can serve your clients better if you team together. Or maybe your competition doesn’t have the fight for this coming slowdown and you can expand your business by taking over theirs.
Same idea one step removed. Who are your competitor’s sales leaders, their designers, their useful people? Take them to lunch. Are they scared for their jobs? Show them how they could benefit from being part of a stronger, better focused company. Fear is an amazing motivator, but it also locks people in place. If you can help someone better their position with a better job, now is the time to pitch it.
