Green Options

From building to beauty via a new and refreshing partnership with Kiehls, Pitt is using his considerable celebrity to help raise what they expect will be more than $1million in sales … refreshingly, without cashing in on his celebrity. Pitt will not be appearing in any of the ad campaigns, his image will not be used anywhere and he will not profit in any way from the association. The Aloe Vera Biodegradable Liquid Cleanser will be sold at stockists worldwide from October 2008 and all proceeds will go toward JPF Eco Systems, a charitable foundation established by Pitt & Kiehls to support global initiatives that, “minimize impact on the environment through thoughtful design.” His own charitable trust the ‘Make It Right Organization‘, which helps victims of Hurricane Katrina, will also directly benefit. Now that’s what I call beautiful.

Unless you were born in the last ten years and never listen to music, you’ve no doubt heard of legendary Rolling Stone guitarist Ronnie Wood - but how many of you know of his wife Jo Wood, organic maven and legend in her own right?

Used to traveling to far-flung, global locales while touring with the band and long a fan of an organic lifestyle, Wood created this line to offer a [...]