From building to beauty via a new and refreshing partnership with Kiehls, Pitt is using his considerable celebrity to help raise what they expect will be more than $1million in sales … refreshingly, without cashing in on his celebrity. Pitt will not be appearing in any of the ad campaigns, his image will not be used anywhere and he will not profit in any way from the association. The Aloe Vera Biodegradable Liquid Cleanser will be sold at stockists worldwide from October 2008 and all proceeds will go toward JPF Eco Systems, a charitable foundation established by Pitt & Kiehls to support global initiatives that, “minimize impact on the environment through thoughtful design.” His own charitable trust the ‘Make It Right Organization‘, which helps victims of Hurricane Katrina, will also directly benefit. Now that’s what I call beautiful.

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Used to traveling to far-flung, global locales while touring with the band and long a fan of an organic lifestyle, Wood created this line to offer a collection of super luxurious body products that captures the spirit of the exotic places she’s been. Using only the highest grade & rare organic essential oils, plant extracts and essences, all the ingredients are wild-harvested, organic and sustainably sourced, with over 90% certified organic content. The products contain no water but instead use ultra filtered orange juice as a base to deliver extra antioxidant benefits to skin. She says, “My aim has always been to create something organic that’s also exquisitely beautiful. Every product has been made with love & care.” The entire collection is packaged in beautiful 1930’s style etched glass bottles that are eco-friendly as well as gorgeous.

Loaded with some of the world’s most rare, exotic and beautiful oils, the products reveal a depth and sophistication normally reserved for conventional body products & fragrances not to mention their product descriptions read like a great bottle of wine. “With a heart of Iranian Rose Otto, Egyptian Jasmine, Neroli & Bergamot, this is a fragrance of energy and spontaneity. Green Mandarin and sweet orange add a fresh, vibrant layer and the whole combination is grounded in a soft, spicy base of cedarwood.” Mmmmm … Bottle of Amka Body Dew, anyone?