Aveda Pops Open The Lid On Recycling.
Having led the way for many years with their approach to packaging, fair-trade and sustainable ingredients, this latest initiative from Aveda is yet another feather in the cap of this savvy green beauty brand.
Named the ‘Recycle Caps’ program, they’re collecting all hard, plastic bottle caps (from personal care products, household products, you name it), which are then being recyled into new caps, containers and bottles. Some of what they’ve already collected is being made into their limited retro edition Clove Shampoo that will be out in September with the bottle containing 96% post-consumer recycled content. The caps can be dropped off at any of their stores, beauty salons or participating schools.
