“Natural” Means Nothing – FDA Declines to Define “Natural”
The FDA dealt a disappointing blow recently to consumers hunting for natural choices for their families. Despite petitions from The Sugar Association and major manufacturer, Sara Lee, Food Navigator reports that the FDA declined to issue a regulation that would define use of the word “natural” on food and household product packaging in the near future, stating:
…”we’re not sure how high of an issue it is for consumers”. .
Now, how often do consumers and manufacturers agree that less confusing is better? This is one of those cases.
In an interview with (Food Navigator-USA.com), Geraldine June from FDA’s Food Labeling and Standards department said the agency had not put the ‘natural’ issue on its priority list because there is not enough evidence that the current situation means consumers are being misled.
