GreenTalk Radio host Sean Daily talks about the health and environmental concerns within the natural beauty care products industry with Ido Leffler, CEO of Yes To, Inc., whose brand line-up includes Yes to Carrots.

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Well, thanks to Sarah Endline, the creative genius and cacao bean extraordinaire behind sweetriot, you can.  Oh, and did I mention that the chocolate candies are actually good for you, and rich in health benefits?  I know it seems to good to be true, but Behind the Burner gave me the amazing chance to speak with Sarah who shows us how a sweet tooth and a passion for change can make anything possible.

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Face Boutique was created by some savvy, hip London girls who went searching for skincare specifically for young skin with issues, and surprise surprise … they couldn’t find any. At least none that met their mandate for a great aesthetic, divine smell, formulations that worked better than anything else out there, and most importantly contained nothing harmful. Three years in the making with a group of highly qualified experts and voila! Face Boutique was born.

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The organic & natural beauty market is increasingly saturated with new brands and products, and growing confusion about what’s ok for you and what’s not. Now seems like a good a time to provide a basic outline of what you need to know. In the posts to follow I’ll cover these in more depth but here’s a good starting point:

Natural: Widely defined as any substance harvested or derived from nature and then isolated, processed or purified by a variety of environmentally sound techniques including filtration, fermentation, distillation, expressing and other like processes.

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You eat organically and locally and sustainably. You clean your home with vinegar, lemon juice, and baking soda. So why are you still using makeup, moisturizer, and shampoo that contains known carcinogenic chemicals?

Your skin is your body’s largest organ, and its critical jobs include keeping moisture in, excreting waste, regulating body temperature, compensating for the harsh UV sun rays, and creating vitamin D. And think of its powerful connection with the mind and body — you blush when shy, perspire when nervous, and inexplicably, those little hairs on the back of your neck stand straight up when you realize you’re not alone in a dark room.

Especially during these harsh summer months, you owe it to your skin to read every label and understand every ingredient of every product you use on it. And now, going organic and natural has never been easier — or more luxurious.

Futurenatural.com is the place for “responsible hedonism.” A new Sephora for the savvy organic and natural consumer, Futurenatural offers the best organic skin and hair care, makeup, fragrances, and body-loving basics. Owner/”natural beauty junkie”/writer (and former Australian farmer girl) Emma Pezzack has searched the world for organic/natural cosmetics and goodies that are as effective as they are lush. They are also fair-trade and environmentally conscious.

“You can get something that works as well as Estee Lauder, for example, but is 100% organic,” states Pezzack. “All the products we sell are sustainably harvested, consider the environment, and contribute not only to the health of the consumer but the health of the planet.” What’s not to love?!

Futurenatural.com has chosen the brands they sell very carefully, and will soon include some exciting new brand additions such as L’Occitane, ThisWorks, Alaska Glacial Mud Co., Bamford, Stella McCartney, Patyka, Shobha, Jurlique and more. They list full ingredients for each of the products they sell. Don’t recognize what a certain ingredient is?

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