Which Organic Consumer Are You? Dabbler, Devoted or Reluctant?
The Natural Marketing Institute just released their latest report on the state of the organic food industry…in other words…who’s going organic. It turns out more than half of us are buying organic foods at least sometimes.
But, how you are seen by companies who market organic foods depends on how much you buy.
Are you a:
1) DEVOTED (16% of shoppers) - the most committed to organic and its ideals … most likely to have changed your lifestyle to integrate organic. The more a category is used, the more it has to be organic.
