Changing The Landscape Of Eco Labeling - Who Consumers Trust

mcmilker — Tue, 27 May 2008 00:57:21 +0000

Once upon a time, buying green products meant looking for a few, well established seals of approval or certification. Energy Star, USDA Certified Organic and the recycled sign were a few of the well recognized logos.

Today consumers are confronted with a myriad of green images. Proprietary green brands abound issued by manufacturers, retailers and trade groups, hoping to cash in on the green movement or clarify their green credentials have created their own versions of “certification”.

Some of this is driven by large corporations’ frustration with the FDA and USDA’s refusal to keep up with the changing landscape and issue new guidelines. Some is driven by an urge to create a “green” standard of their own. Either way, consumers aren’t buying it.

Natural Marketing Institute, Nielsen Value LOHAS Mart At $209 bn

Angelique van Engelen — Fri, 28 Mar 2008 15:01:58 +0000

Lifestyles Of Health And Sustainability, LOHAS, for short, is an incremental part of the green marketing effort. The concept received a boost recently when marketing research giant Nielsen teamed up with the Natural Marketing Institute (NMI) to create an in-depth study of LOHAS.

The two research houses put the LOHAS market size down at $209 billion. This number includes services as well as tangible products. LOHAS are determined by NMI and Nielsen as people who “have a meaningful sense of environmental and social responsibility and incorporates those values into their purchase decisions.”

Green Options » natural marketing institute

Changing The Landscape Of Eco Labeling - Who Consumers Trust

Natural Marketing Institute, Nielsen Value LOHAS Mart At $209 bn