Attack The Ingredient Not The Brand – Is Burt’s Bees’ New Campaign On The Right Track?
By mcmilker •
February 12, 2008
Burts Bees and their corporate parent, Clorox, will launch a new advertising campaign this month :
The two ads are specific in naming ingredients found in competitive products. The lip balm ad defines petroleum, found in many lip care products, as a “nonrenewable hydrocarbon made from crude oil… sometimes used to stop corrosion on car batteries.”
Wow!
