Green Options » natural personal care http://greenoptions.com/tag/natural-personal-care Posts tagged 'natural personal care' Tue, 12 Feb 2008 16:27:47 +0000 http://wordpress.org/?v=2.5.1 en Attack The Ingredient Not The Brand – Is Burt’s Bees’ New Campaign On The Right Track? http://ecopreneurist.com/2008/02/12/attack-the-ingredient-not-the-brand-is-burts-bees-new-campaign-on-the-right-track/ http://ecopreneurist.com/2008/02/12/attack-the-ingredient-not-the-brand-is-burts-bees-new-campaign-on-the-right-track/#comments Tue, 12 Feb 2008 16:27:47 +0000 mcmilker http://ecopreneurist.com/2008/02/12/attack-the-ingredient-not-the-brand-is-burts-bees-new-campaign-on-the-right-track/ burts-bees-ad.jpgBurts Bees and their corporate parent, Clorox, will launch a new advertising campaign this month :

Burt’s Bees will debut a breakthrough advertising campaign, “Natural Vs.” in early February 2008. Created to address confusion among consumers over what constitutes a truly natural product, …each (ad will) depict the difference between benefits of natural ingredients in Burt’s Bees products vs. the surprising — even shocking — ingredients found in non-natural personal care products.

The two ads are specific in naming ingredients found in competitive products. The lip balm ad defines petroleum, found in many lip care products, as a “nonrenewable hydrocarbon made from crude oil… sometimes used to stop corrosion on car batteries.”

Wow!

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