Teachers and parents donning polar bear heads is inherently fun and effective in getting the attention of the K-8 crowd. If you can snag just ONE assembly hour to kick off this grassroots green program for climate change, KIDS can take it from there, bringing home Cool the Earth influences for micro-change into every household.
Social change agents have learned the hard way that adapting kid-friendly programs into ‘core curriculum’ is a time sink, whereas schools embrace participation as ‘enrichment,’ since it’s no hassle for teachers, ‘apolitical,’ and take place in an informal, volunteer environment with programs that are ready to run.
BBC Scotland is leveraging kids’ pension for codes, clues, missions and 007-style in a fun little interactive for young kids 7-9 called The Environmental Intelligence Unit.
In classic “the world needs your help” secret agent mode, the game puts the child in ‘action-hero’ context to take on traffic, pollution and rubbish aligned with the three R’s of reduce, reuse, recycle.
It’s a pretty basic primer to seed core concepts in sustainability, but definitely age appropriate, incorporating factoids and video clips as kids become environmental agents on a mission to ‘find the missing R.’ (spoiler alert: the teacher’s page will fill you in on what that “R” is!)
There are four island missions (house, clear out, school, beach) and if kids engage in all four to obtain the right code words they can receive a final Eco Certificate. (hmnn…I know this is geared more for ‘reach and teach’ tactics, but I could think of some more creative/green awards that might be a better fit than a printout! So ping me, BBC, the idea hamster here will give you some freebie creative director ideas!)
At left is Dizzywood’s celebration of Wildwood Glen’s reforestation, where kids planted 15,000 trees in online to offline eco-parity, partnering with The Arbor Day Foundation. I’ve added a slew of other tree-planting ideas and sites at the end of this piece to get ready for 9-22-08, worldwide Tree Planting Day coming up in the next couple weeks. In keeping with the green media theme of hope, promise and eco-renewal…here’s more from my interview with Scott Arpajian, Co-Founder of preteen virtual world, Dizzywood…
According to No Child Left Inside, “A study found that young people could identify 1000 corporate logos but fewer that 10 plants or animals native to their backyards.”
Teachers and parents donning polar bear heads is inherently fun and effective in getting the attention of the K-8 crowd. If you can snag just ONE assembly hour to kick off this grassroots green program for climate change, KIDS can take it from there, bringing home Cool the Earth influences for micro-change into every household.
