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  <title>Green Options &#187; nestle</title>
  <link>http://greenoptions.com/tag/nestle</link>
  <description>Posts tagged 'nestle'</description>
  <pubDate>Thu, 22 Oct 2009 05:53:24 +0000</pubDate>
  <generator>http://wordpress.org/?v=2.5.1</generator>
  <language>en</language>
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    <title>Have a Coco-Zen Halloween: Get Your Reverse Trick-Or-Treat Kit!</title>
    <link>http://ecochildsplay.com/2009/10/21/have-a-zen-halloween-get-your-reverse-trick-or-treat-kit/</link>
    <comments>http://ecochildsplay.com/2009/10/21/have-a-zen-halloween-get-your-reverse-trick-or-treat-kit/#comments</comments>
    <pubDate>Thu, 22 Oct 2009 05:53:24 +0000</pubDate>
    <dc:creator>Leslie Quigley</dc:creator>
    
		<category><![CDATA[Holidays]]></category>

		<category><![CDATA[Other Environmental Topics]]></category>

    <guid isPermaLink="false">http://ecochildsplay.com/2009/10/21/have-a-zen-halloween-get-your-reverse-trick-or-treat-kit/</guid>
    <description><![CDATA[<h3><a rel="attachment wp-att-3372" href="http://ecochildsplay.com/2009/10/21/have-a-zen-halloween-get-your-reverse-trick-or-treat-kit/noticing-spring/"><img class="alignnone size-medium wp-image-3372" src="http://recycleyourday.com/wp-content/uploads/2009/10/DSC_0774_edited-239x300.jpg" alt="DSC_0774_edited" width="239" height="300" /></a>Halloween is almost here! Have you been thinking of <a href="http://ecochildsplay.com/2008/10/01/green-halloween-costume-ideas-for-busy-parents/">ways to make it more green</a>? One of the biggest drawbacks to this spooky holiday is all the candy that gets passed out. Approximately, <a href="http://greenhalloween.org/content.php?page=faq">10 pounds of it</a>! That&#8217;s a lot of candy for one child.</h3>
<h3>If you&#8217;re lucky your children might come home with an all natural version of <a href="http://ecochildsplay.com/2009/10/08/green-halloween-treats-from-yummyearth/">sweets without the high fructose corn syrup</a>. More than likely, their pillowcases will be brimming with candy you don&#8217;t support!</h3>
<p>Last year, my family focused on easy ways to<a href="http://ecochildsplay.com/2008/10/29/green-halloween-roundup-top-10-posts-about-going-green-on-halloween/"> put a  little eco in your Halloween adventures</a> but this year we&#8217;re going a little further. We plan to support Fair Trade and participate in Reverse Trick-Or-Treating this year- Learn how you can too!</p>
<p><a href="http://ecochildsplay.com/2009/10/21/have-a-zen-halloween-get-your-reverse-trick-or-treat-kit/" class="more-link">Read more of this story &#187;</a></p>
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    <title>Nestle: Chocolate Chips or Advocate of Bottle Feeding?</title>
    <link>http://ecochildsplay.com/2009/10/04/nestle-chocolate-chips-or-advocate-of-bottle-feeding/</link>
    <comments>http://ecochildsplay.com/2009/10/04/nestle-chocolate-chips-or-advocate-of-bottle-feeding/#comments</comments>
    <pubDate>Sun, 04 Oct 2009 18:17:24 +0000</pubDate>
    <dc:creator>Jessica Gottlieb</dc:creator>
    
		<category><![CDATA[Baby]]></category>

		<category><![CDATA[Education]]></category>

		<category><![CDATA[Food and Recipes]]></category>

		<category><![CDATA[Pregnancy]]></category>

    <guid isPermaLink="false">http://ecochildsplay.com/2009/10/04/nestle-chocolate-chips-or-advocate-of-bottle-feeding/</guid>
    <description><![CDATA[<p><a href="http://ecochildsplay.com/files/2009/10/fireshot-capture-015-nestle-family-bloggers-twitter-homepage-www_socialmedia_com_megapulse_two_columns__advertiseridcampaignid481conversationid1131admin0rand0_43488848418928683.png"><img class="alignleft size-medium wp-image-4547" src="http://go635254.s3.amazonaws.com/ecochildsplay/files/2009/10/fireshot-capture-015-nestle-family-bloggers-twitter-homepage-www_socialmedia_com_megapulse_two_columns__advertiseridcampaignid481conversationid1131admin0rand0_43488848418928683-300x253.png" alt="" width="300" height="253" /></a>Recently Nestle invited several high profile bloggers to their headquarters in Glendale, California. From their site:</p>
<blockquote><p>Nestlé understands the importance of listening directly to parents. That’s why on September 30 and October 1, we’ve invited 20 Mom and Dad bloggers to our U.S. headquarters to learn firsthand the things that are important to them and their families, and to share a little about us and our brands. Check out what they are saying by following the conversation below from Twitter. Visit this page daily from September 23 through October 7, to learn more about them, their families, their busy lives, and to hear about their experiences at Nestlé. Check out their blogs, too</p></blockquote>
<p>What&#8217;s interesting is that they picked a group of bloggers who would clearly support their mission, and they forgot about the others.</p>
<p>The others include women who believe that Nestle has a history of undermining breastfeeding in many countries. I&#8217;m not familiar with the controversy because breastfeeding was never a discussion in my home. For one child it worked for a good long time, and for another child medical reasons kept us from breastfeeding.
<p><a href="http://ecochildsplay.com/2009/10/04/nestle-chocolate-chips-or-advocate-of-bottle-feeding/" class="more-link">Read more of this story &#187;</a></p>
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    <title>The Great Lakes:  Whose water is it anyway?</title>
    <link>http://planetsave.com/blog/2009/09/08/the-great-lakes-whose-water-is-it-anyway/</link>
    <comments>http://planetsave.com/blog/2009/09/08/the-great-lakes-whose-water-is-it-anyway/#comments</comments>
    <pubDate>Tue, 08 Sep 2009 20:41:27 +0000</pubDate>
    <dc:creator>Dave Dempsey</dc:creator>
    
		<category><![CDATA[Environmental Policies]]></category>

		<category><![CDATA[Water]]></category>

    <guid isPermaLink="false">http://planetsave.com/blog/2009/09/08/the-great-lakes-whose-water-is-it-anyway/</guid>
    <description><![CDATA[<p><a href="http://planetsave.com/files/2009/09/484.jpg"><img class="aligncenter size-medium wp-image-4972" src="http://go635254.s3.amazonaws.com/planetsave/files/2009/09/484-199x300.jpg" alt="" width="199" height="300" /></a></p>

<p>In a century of rising fresh water scarcity, a <a href="http://www.flowforwater.org/documents/Great%20Lakes%20Coalition%20Applauds%20Effort%20to%20Close%20Compact%20Loophole.html" target="_blank">community of activists</a> in the Great Lakes region is working to prevent private ownership of that water resource, although most mainstream conservation and environmental activists are focused elsewhere. If the activists&#8217; concerns are valid, their battle has national as well as international implications.</p>
<p>The fear stems from the interaction of the North American Free Trade Agreement, other trade pacts, and the <a href="http://cglg.org/projects/water/Agreement-Compact.asp#Annex%202001%20Implementing%20Agreements" target="_blank">Great Lakes Compact</a> ratified by the eight Great Lakes states and Congress last year. The definition of &#8220;product&#8221; in the Compact includes water once extracted from its natural state and location. A controversial Nestle Waters North America, Inc. bottled water operation in Michigan that is pumping hundreds of millions of gallons per year of state water heightens the concern.</p>
<p><a href="http://planetsave.com/blog/2009/09/08/the-great-lakes-whose-water-is-it-anyway/" class="more-link">Read more of this story &#187;</a></p>
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    <title>Does Bottle-Feeding Cause Postpartum Depression?</title>
    <link>http://ecochildsplay.com/2009/08/17/does-bottle-feeding-cause-postpartum-depression/</link>
    <comments>http://ecochildsplay.com/2009/08/17/does-bottle-feeding-cause-postpartum-depression/#comments</comments>
    <pubDate>Mon, 17 Aug 2009 11:00:19 +0000</pubDate>
    <dc:creator>Cate Nelson</dc:creator>
    
		<category><![CDATA[Baby]]></category>

		<category><![CDATA[Health]]></category>

		<category><![CDATA[Parenting]]></category>

		<category><![CDATA[Pregnancy]]></category>

    <guid isPermaLink="false">http://ecochildsplay.com/2009/08/17/does-bottle-feeding-cause-postpartum-depression/</guid>
    <description><![CDATA[<p><a href="http://ecochildsplay.com/files/2009/08/398px-enfamil_-_infant_formula.jpg"><img class="alignnone size-medium wp-image-4387" src="http://go635254.s3.amazonaws.com/ecochildsplay/files/2009/08/398px-enfamil_-_infant_formula-199x300.jpg" alt="" width="183" height="276" /></a><span style="font-size: medium"> The <a href="http://ecochildsplay.com/2009/07/21/the-breastmilk-benefits-myth/">breast versus bottle fight</a> has taken a turn, now that an evolutionary scientist has gotten involved. Most of the debate thus far has focused on the physical <a href="http://ecochildsplay.com/2009/08/03/myths-of-breastfeeding-researcher-misquoted-by-the-press-still-believes-in-breastmilk/">benefits of breastfeeding</a>, both to mama and baby.</span></p>
<p><strong><span style="font-size: medium">But what if evolution designed us so that <a href="http://ecochildsplay.com/2009/08/11/support-breastfeeding-and-paid-family-leave/">breastfeeding</a> is emotionally, psychologically preferable to <a href="http://ecochildsplay.com/2009/08/16/forget-formula-samples-hospitals-give-out-breastfeeding-support-bags/">formula-feeding</a>?</span></strong></p>
<p><strong><span style="font-size: medium">Intriguing <a href="http://contemporarypediatrics.modernmedicine.com/contpeds/Child+Behavior+&#38;+Development+Top+Story/Is-postpartum-due-to-not-breastfeeding/ArticleStandard/Article/detail/619258?contextCategoryId=40137">new research</a> suggests that <em>some</em> women develop <a href="http://ecochildsplay.com/2008/08/07/mothers-milk-breastfeeding-while-on-anti-depressants-for-postpartum-depression/">postpartum depression</a> due to reaching for the bottle instead of pulling out the <a href="http://ecochildsplay.com/2008/05/05/77-of-new-mothers-in-the-us-breastfeed/">breast</a>.</span></strong></p>

<p><a href="http://ecochildsplay.com/2009/08/17/does-bottle-feeding-cause-postpartum-depression/" class="more-link">Read more of this story &#187;</a></p>
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    <title>Dell vs. Apple, The Corporate Greenwash Wars</title>
    <link>http://ecopreneurist.com/2008/12/23/dell-vs-apple-the-corporate-greenwash-wars/</link>
    <comments>http://ecopreneurist.com/2008/12/23/dell-vs-apple-the-corporate-greenwash-wars/#comments</comments>
    <pubDate>Tue, 23 Dec 2008 15:59:23 +0000</pubDate>
    <dc:creator>Jennifer Kaplan</dc:creator>
    
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Operations]]></category>

    <guid isPermaLink="false">http://ecopreneurist.com/2008/12/23/dell-vs-apple-the-corporate-greenwash-wars/</guid>
    <description><![CDATA[<p><a href="http://go635254.s3.amazonaws.com/ecopreneurist/files/2008/12/green-my-apple.jpg"><img class="alignright size-medium wp-image-1098" src="http://go635254.s3.amazonaws.com/ecopreneurist/files/2008/12/green-my-apple.jpg" alt="" width="200" height="133" /></a>Last week, Tom Lauria, Vice President, Communications for the <a href="http://www.bottledwater.org/public/contact%20IBWA_main.htm">International Bottled Water Association</a> commented on a post about <a href="http://ecopreneurist.com/2008/12/15/lessons-from-the-greenwash-police/">greenwash happening over at Nestle Waters</a> where he accused me of being an anti-corporate type that hides behind &#8217;saving the earth&#8217; to bash businesses because I hate capitalism. My sense is that Tom, and quite possibly others, do not think there is any valid way to criticize green claims made by companies without being anti-corporate and anti-capitalist.</p>
<h3>What about when a <a href="http://www.environmentalleader.com/2008/12/22/dell-exec-knocks-apples-green-ads/">Dell Exec Knocks Apple’s Green Ads</a>? Is <a href="http://www.dell.com">Dell</a> anti-corporate and anti-capitalist because it wants to set the record straight?  <span class="para">Dell is currently <a href="http://www.dell.com/content/topics/global.aspx/about_dell/investors/main/faqs?c=us&#38;l=en&#38;s=corp#faq14">ranked</a> No. 25 among the Fortune 500 companies and No. 88 in the Fortune Global 500. Since its pretty hard to be </span>anti-corporate and anti-capitalist with those stats, maybe Dell is just calling it like it is.</h3>
<p>And as business people, why should we complain about greenwash anyhow?</p>
<p>First, it is not anti-corporate and anti-capitalist to set the record straight on environmental achievements versus environmental distortion.  It is every business person&#8217;s—from the entrepreneur to the VP of communications at a Fortune 500 company—job to do just that <em>so we do not dilute real environmental achievements.</em></p>
<p>Second, <span class="userInfoSection">Bob Pearson, VP—Communities &#38; Conversations at Dell said it well in his <a href="http://en.community.dell.com/blogs/direct2dell/archive/2008/12/19/the-real-meaning-of-being-green.aspx">blog post</a>: </span></p>
<blockquote><p>&#8220;&#8230;companies who choose to lead have an obligation to be open and transparent. We have a responsibility to <a href="http://www.regeneration.org/">engage in dialogue about the environment</a>, whether we agree or disagree with an individual person or group. It all contributes to the greater good.&#8221;</p></blockquote>
<p><a href="http://ecopreneurist.com/2008/12/23/dell-vs-apple-the-corporate-greenwash-wars/" class="more-link">Read more of this story &#187;</a></p>
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    <title>Lessons From The Greenwash Police</title>
    <link>http://ecopreneurist.com/2008/12/15/lessons-from-the-greenwash-police/</link>
    <comments>http://ecopreneurist.com/2008/12/15/lessons-from-the-greenwash-police/#comments</comments>
    <pubDate>Mon, 15 Dec 2008 16:47:40 +0000</pubDate>
    <dc:creator>Jennifer Kaplan</dc:creator>
    
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Marketing]]></category>

    <guid isPermaLink="false">http://ecopreneurist.com/2008/12/15/lessons-from-the-greenwash-police/</guid>
    <description><![CDATA[<p><a href="http://ecopreneurist.com/files/2008/12/eco_bottle_callouts_ps.jpg"><img class="alignright size-medium wp-image-1065" src="http://go635254.s3.amazonaws.com/ecopreneurist/files/2008/12/eco_bottle_callouts_ps-277x300.jpg" alt="" width="277" height="300" /></a></p>
<h3>A few weeks ago I wrote about how the greenwash continues at Nestle Waters as their CEO Kim Jeffery<a title="CEO Whines, But Still Doesn’t Walk The Walk" rel="bookmark" href="http://planetsave.com/blog/2008/11/14/nestle-waters-ceo-whines-but-still-doesnt-walk-the-walk/"> Whines But Still Doesn’t Walk The Walk</a> in a recent <a href="http://www.businessweek.com/managing/content/nov2008/ca2008117_228891.htm">Businessweek</a> article. Their Director of Corporate Communications &#8220;respectfully disagrees&#8221; with the charges.</h3>
<p>I would have written about it sooner, but I just noticed this response from Jane Lazgin, Director, Corporate Communications, Nestlé Waters North America:</p>
<blockquote><p>We’re pleased you agree we should be talking about our Eco-Shape bottles. Like you, we think reducing the plastic content in our bottles is an important step toward a lighter environmental footprint. The Eco-Shape half-liter bottle uses 30% less plastic than the average juice, soda, or other brand of bottled water containers. And, when more than 70 percent of what we drink comes in a bottle or can, why not choose the lightest beverage package?
<p><a href="http://ecopreneurist.com/2008/12/15/lessons-from-the-greenwash-police/" class="more-link">Read more of this story &#187;</a></p>
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  <item>
    <title>Nestle Waters CEO Whines, But Still Doesn&#8217;t Walk The Walk</title>
    <link>http://planetsave.com/blog/2008/11/14/nestle-waters-ceo-whines-but-still-doesnt-walk-the-walk/</link>
    <comments>http://planetsave.com/blog/2008/11/14/nestle-waters-ceo-whines-but-still-doesnt-walk-the-walk/#comments</comments>
    <pubDate>Fri, 14 Nov 2008 13:41:36 +0000</pubDate>
    <dc:creator>Jennifer Kaplan</dc:creator>
    
		<category><![CDATA[Energy &amp; Fuel]]></category>

		<category><![CDATA[Sustainability]]></category>

    <guid isPermaLink="false">http://planetsave.com/blog/2008/11/14/nestle-waters-ceo-whines-but-still-doesnt-walk-the-walk/</guid>
    <description><![CDATA[<p><a href="http://planetsave.com/files/2008/11/polandspring11.jpg"><img class="alignright size-medium wp-image-3312" src="http://go635254.s3.amazonaws.com/planetsave/files/2008/11/polandspring11-300x285.jpg" alt="" width="300" height="285" /></a></p>
<h3>In a recent <a href="http://www.businessweek.com/managing/content/nov2008/ca2008117_228891.htm">Businessweek</a> article, Kim Jeffery the CEO of Nestlé Water North America, makers of Poland Spring waters, whines (yes, whines) that they are misunderstood and not given the credit they deserve.  Clearly he thinks all the charges of <a href="http://www.greenwashingindex.com/ad_single.php?id=2602">greenwash</a> are unfair.</h3>
<p>But, are they? The article tells of all the environmentally preferable things that they had done but that no one knew about.  The article then goes on to say:</p>
<blockquote><p>Part of the reason Nestlé Waters wasn&#8217;t touting its environmental efforts, according to Jeffery, was that he and the rest of management considered such actions business as usual.</p></blockquote>
<p>Yes! That&#8217;s the point. the &#8220;green&#8221; things Nestlé were doing were part of normal business operations, many of which saved the company lots of money. Are they good for the environment?  Of course. But that&#8217;s not really what greenwashing is all about.  Its about consumer marketing.  This is where the real greenwashing occurs. Before I go on, I want to say that I truly applaud the industry for implementing eco-bottles. That said, it seems to be a blatant case of greenwash to <em>position</em> bottled water as being good for the environment. Water companies should tout eco-bottles, but they shouldn&#8217;t suggest that they are good for the environment. They should sell the water, not the the environmental friendliness of the packaging. I would like to ad, that Nestlé is not the worst offender of greenwashy bottled water ads and their ad campaigns are far less offensive than those for <a href="http://greenyourbusiness.blogspot.com/2008/07/omg-another-bottled-water-greenwash.html">Fuji Water</a> and <a href="http://greenyourbusiness.blogspot.com/2008/07/greenwash-alert-deer-park-print-ad.html">Deer Park</a>.</p>
<p><a href="http://planetsave.com/blog/2008/11/14/nestle-waters-ceo-whines-but-still-doesnt-walk-the-walk/" class="more-link">Read more of this story &#187;</a></p>
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    <title>Drinking Water, an Italian State of Mind!</title>
    <link>http://ecoworldly.com/2008/05/27/drinking-water-an-italian-state-of-mind/</link>
    <comments>http://ecoworldly.com/2008/05/27/drinking-water-an-italian-state-of-mind/#comments</comments>
    <pubDate>Tue, 27 May 2008 17:27:28 +0000</pubDate>
    <dc:creator>Eva Pratesi</dc:creator>
    
		<category><![CDATA[In Europe]]></category>

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    <description><![CDATA[<p><a title="nasone.jpg" href="http://ecoworldly.com/files/2008/05/nasone.jpg"></a></p>
<p align="center"><a title="nasone1.jpg" rel="attachment wp-att-1024" href="http://ecoworldly.com/2008/05/27/drinking-water-an-italian-state-of-mind/attachment/1024/"></a></p>
<p><a title="nasone1.jpg" rel="attachment wp-att-1024" href="http://ecoworldly.com/2008/05/27/drinking-water-an-italian-state-of-mind/attachment/1024/"></a><a title="nasone1.jpg" rel="attachment wp-att-1024" href="http://ecoworldly.com/2008/05/27/drinking-water-an-italian-state-of-mind/attachment/1024/"></a><a title="nasone1.jpg" rel="attachment wp-att-1024" href="http://ecoworldly.com/2008/05/27/drinking-water-an-italian-state-of-mind/attachment/1024/"></a><a title="nasone1.jpg" rel="attachment wp-att-1024" href="http://ecoworldly.com/2008/05/27/drinking-water-an-italian-state-of-mind/attachment/1024/"></a></p>
<p><a title="nasone1.jpg" rel="attachment wp-att-1024" href="http://ecoworldly.com/2008/05/27/drinking-water-an-italian-state-of-mind/attachment/1024/"></a><a title="nasone1.jpg" rel="attachment wp-att-1024" href="http://ecoworldly.com/2008/05/27/drinking-water-an-italian-state-of-mind/attachment/1024/"></a><a title="nasone1.jpg" rel="attachment wp-att-1024" href="http://ecoworldly.com/2008/05/27/drinking-water-an-italian-state-of-mind/attachment/1024/"></a><a title="nasone.jpg" href="http://ecoworldly.com/files/2008/05/nasone.jpg"></a></p>
<p><a title="nasone-romano.jpg" href="http://ecoworldly.com/files/2008/05/nasone-romano.jpg"></a><a title="nasone-romano.jpg" href="http://ecoworldly.com/files/2008/05/nasone-romano.jpg"><img src="http://go635254.s3.amazonaws.com/ecoworldly/files/2008/05/nasone-romano.jpg" alt="nasone-romano.jpg" /></a><a title="nasone-romano.jpg" href="http://ecoworldly.com/files/2008/05/nasone-romano.jpg"> </a></p>
<p>&#8220;<em>Nasone</em>&#8220;, the typical fountain of Rome</p>
<p><a href="http://www.provincia.torino.it/ambiente/risorse_idriche/progetti/progetto_tvb">“<em>Ti Voglio Bere</em>” </a>(&#8221;I want to drink you&#8221;) is the name of a project realized in the city of Torino to promote the use of drinking water. The similarity with the overused sentence “<em>Ti voglio bene</em>” (&#8221;I love you&#8221;) remind us we should appreciate more this basic element that arrives free in our houses.</p>
<p>Water is a public good even if the market wants to persuade us of the contrary. Water is not a drink as well as air we breathe is not a perfume. It’s a right we have to protect.</p>
<p>Italy is the main consumer of drinking water in the world. For us, there is no problem: not many households keep soft drinks or beer ready in the fridge, but everyone&#8217;s always got water. The only two beverages that you see on most Italian tables are water and wine.</p>
<p><a href="http://ecoworldly.com/2008/05/27/drinking-water-an-italian-state-of-mind/" class="more-link">Read more of this story &#187;</a></p>
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    <title>Big Business Pushing for Mandatory Emissions Caps</title>
    <link>http://ecoscraps.com/2007/11/30/big-business-pushing-for-mandatory-emissions-caps/</link>
    <comments>http://ecoscraps.com/2007/11/30/big-business-pushing-for-mandatory-emissions-caps/#comments</comments>
    <pubDate>Fri, 30 Nov 2007 11:42:27 +0000</pubDate>
    <dc:creator>Jeff McIntire-Strasburg</dc:creator>
    
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Climate Change]]></category>

    <guid isPermaLink="false">http://ecoscraps.com/2007/11/30/big-business-pushing-for-mandatory-emissions-caps/</guid>
    <description><![CDATA[<p><strong><a href="http://www.desmogblog.com/white-house-ignoring-big-business-push-for-mandatory-carbon-caps">Companies including General Electric, Nike, Nestle, DuPont &#8220;have issued a statement calling for a legally binding and mandatory cap on worldwide greenhouse gas emissions&#8221; in today&#8217;s <em>Financial Times</em>.</a></strong></p>
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    <title>Bottled Water Not So Hot for Economy Either, Report Finds</title>
    <link>http://planetsave.com/blog/2007/11/19/bottled-water-not-so-hot-for-economy-either-report-finds/</link>
    <comments>http://planetsave.com/blog/2007/11/19/bottled-water-not-so-hot-for-economy-either-report-finds/#comments</comments>
    <pubDate>Mon, 19 Nov 2007 21:47:14 +0000</pubDate>
    <dc:creator>Shirley Siluk Gregory</dc:creator>
    
		<category><![CDATA[Water]]></category>

    <guid isPermaLink="false">http://planetsave.com/blog/2007/11/19/bottled-water-not-so-hot-for-economy-either-report-finds/</guid>
    <description><![CDATA[<p><a href="http://planetsave.com/files/2007/11/mt_shasta_from_ca89.jpg" title="Mount Shasta"><img src="http://go635254.s3.amazonaws.com/planetsave/files/2007/11/mt_shasta_from_ca89.jpg" alt="Mount Shasta" align="left" height="190" width="267" /></a>Environmentalists already have good reason to despise bottled-water companies, but local economic development folks might now have reason to question the industry too. That&#8217;s the message from opponents of a proposed <a href="http://www.nestle.com/">Nestle </a>water-bottling facility in McCloud, California, a small community with natural springs fed by the glaciers of Mount Shasta.</p>
<p>McCloud&#8217;s defenders today released an <a href="http://protectourwaters.org/ECONRpt.pdf">economic study </a>that casts a skeptical light on Nestle&#8217;s predictions that the plant would bring more local jobs and an improved local economy. Most of the promised jobs would probably be filled by people from outside the area, while others would be entry-level, low-paying positions. Furthermore, the report added, building a large water-bottling plant in a place known for its natural beauty could drive away some residents and businesses over time.</p>
<p>&#8220;The proposed facility threatens to consume one of the area&#8217;s most valuable assets: its water,&#8221; said Kristin Lee, an economist with the consulting firm <a href="http://www.econw.com">ECONorthwest</a> and one of the authors of the report.</p>
<p>ECONorthwest prepared the study on behalf of the <a href="http://www.mccloudwatershedcouncil.org/">McCloud Watershed Council</a>, a volunteer-based residents&#8217; organization working to preserve the quality of the region&#8217;s watershed. The group is fighting Nestle&#8217;s plan to build a one-million-square foot water-bottling plant in the former logging community, which has a population of about 1,200. If constructed, the McCloud facility&#8217;s size would make it the largest water-bottling plant in the U.S.</p>
<p>&#8220;It would be the largest building in Northern California,&#8221; said Brian Stranko, CEO of <a href="http://www.caltrout.org/">California Trout</a>, a group that works to protect and restore wild trout populations in California waters. &#8220;You could fit every building in McCloud into it.&#8221;</p>
<p>The area&#8217;s environmentalists and local residents oppose the plant on many levels. They object to the McCloud Community Services District&#8217;s agreement to sell local water to Nestle at &#8220;far below&#8221; market value. They warn that Nestle&#8217;s contract would give the company control of local water supplies for 50, possibly even 100 years. They fear the facility&#8217;s impact on the environment, on downstream users of local water, on the region&#8217;s attractiveness for tourism and outdoor recreation. And, now, armed with the ECONorthwest report, they worry the plant won&#8217;t be as good a deal for the local economy as Nestle says.</p>
<p>That&#8217;s now the message they&#8217;re hoping to deliver to the McCloud Community Services District, which inked the original deal with Nestle and &#8212; they say &#8212; still retains the power to renegotiate the terms of its contract with the company.</p>
<p>&#8220;It&#8217;s not too late for the (district) to reconsider this contract,&#8221; said Sid Johnson, a member of the McCloud Watershed Council. &#8220;We&#8217;re not sure they&#8217;re aware of that.&#8221;</p>
<p><a href="http://www.nestle-waters.com/en">Nestle Waters </a>is the world&#8217;s top seller of bottled water. As of 2006, it sold 72 different brands of bottled water &#8212; including San Pelligrino, Perrier, Aquarel, Ozarka, Zephyrhills and Deer Park &#8212; around the globe.</p>
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