One such new company is NewBornMom, which features many cute, eco-friendly goods, as well as 100% eco-friendly gift wrap! Plus, they are offering our readers 10% off all purchases until March 31, 2008 (promo code: ecoplay).

NewBornMom was founded by Aliette Fenton-Sharp and Fernanda Pinzon, both new moms. After having difficulty finding elegant, trendy and environmentally safe essentials for their newborn daughters, they founded the store. This online store features goods meticulously selected by Aliette and Fernanda that they would use with their own babies.

The company supports Fair Labor Trade regulations, and every item offered is made in proper working environments. NewBornMom uses only recycled office, shipping and gift-wrap supplies; “we pride-ourselves in being a relatively paper-free company as most of our business is conducted via e-mail”, states Aliette.

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