Overall, global CO2 emissions from fossil fuels increased 29% between 2000 and 2008 and 41% from 1990-2008, and the current concentration of CO2 in the atmosphere is now at its highest in at least 2 million years, according to a new study in the journal Nature Geoscience.

The new report published this week by an international team of researchers who are part of the “Global Carbon Project” shows emissions trends through 2008 (including changes in emissions causes and in the amount of emissions remaining in the atmosphere) and brings up some major questions for the future as well.

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A group of the Web’s leading environmental blogs, podcasts, and social media outposts today announced that they have combined to form a single environmental publishing and social media powerhouse. The resulting new entity, Simple Earth Media, includes top environmental media and publishing entities such as Green Living Ideas, Blue Living Ideas, Twilight Earth, GreenTalk Radio, EcoTech Daily and Natural Papa.

The brainchild of co-founders Sean Daily, CEO, and my friend Adam Shake, Editor-In-Chief and founder of Twilight Earth, Simple Earth Media is a new media and social media company whose brand mission is to create a compelling, organic, educational network of environmental online venues that engage an ever-growing audience concerned with sustainable lifestyle habits and business practices.

“Bringing the Green Living Ideas and Twilight Earth site networks together was a natural fit all around,” said Sean Daily, Simple Earth Media’s CEO and President. Daily continued, “Adam and I share a very similar outlook and perspective, not only on the type of editorial content that is necessary and relevant for the future of humanity and the planet, but also in regards to the types of companies we want to work with as sponsors and advertisers supporting our network. We are also really fortunate to have a combined staff of the best writers in the business.”

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Speakers will be:

Don Carli
Senior Research Fellow
Institute for Sustainable Communications

Brian Kozlowski
Director, Sustainable Development
NewPage Corp.

This free webinar will discuss the tools, processes, and success stories that exist to help direct marketers determine not only which media best fit the job at hand but also how to improve the carbon footprint of all channels.

Topics to be discussed include:

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• Lower start-up waste
• Smaller, more targeted production volumes
• Presses with a higher percentage of recycled (or recyclable) parts
• Lower energy use (in certain cases)
• Ability to drive document management models that can reduce print waste and unnecessary print volumes that can reduce your carbon footprint and save money at the same time

All the while boosting your marketing effectiveness at the same time.

But for these digital-print-driven applications to work, it takes more than a digital press. That’s just the tool. It’s the smarts behind them — the marketing savvy and understanding of the technology — that drives results. To this end, Digital Printing Reports can released an October 2009 update to its “Digital Printing: Transforming Business Models & Marketing” training and educational report, incorporating the latest software and hardware technologies from Print 09.

The report is designed to help marketers get their minds around the issues that drive digital print production and marketing applications and make the most of them. It has five sections:

1. Technology discussion from a marketer’s perspective
2. Application classifications with illustrative case studies
3. How digital printing greens marketing
4. More effective ways of evaluating marketing program success
5. Best practices for greatest marketing impact
6. Conclusions and additional resources

Incorporating applications driven by digital printing is not only a step in the green direction. Done right, it’s also smart marketing.

This week Newsweek’s cover story promotes an exclusive ranking of “The Greenest Big Companies in America”. This is an important moment in time. In 2006, Vanity Fair was among a few high profile publications to introduce entire annual issues to the green movement and their readership was reported to have been the lowest of the yearly issues.

Fast forward three years and six months later, the introduction of Newsweek’s list marks an important moment in time. Joining the annually released lists of the Best 100 Companies to Work For (Fortune), the 100 Best Global Brands (BusinessWeek) and The Largest 500 Companies (Fortune), the (presumably) annual list represents a palpable and permanent shift in business ethics and operations. Transparency is a leading value of those engaged in the green movement but it is still interesting to read that 70% of the companies participating voluntarily provided the data necessary to compile the list (otherwise utilizing publicly available information).

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By its acquisition of ScanWind, GE is incorporating combined European and American wind energy technology. In 2004 Finnish Arctic Wind Power contracted Norwegian ScanWind to supply gearless permanent magnet wind generators originally developed by German Siemens. It was imperative that these generators be highly reliable and require little maintenance in harsh environments.

Gearless generators were chosen since they offer high reliability especially in harsh environments. They also provide a higher efficiency converting rotational energy into electrical since the friction of a gear train is eliminated.

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The large gathering at HUB Bay Area’s pre-launch gathering last night at the Brower Center in Berkeley was impressive.

Within the short one hour window that I was there, I met someone from Global Issues Network – an organization dedicated to introducing youth to the power of networking and conversation to solve the world’s most pressing issues; from the Global Micro-Clinic Project – an organization helping economically depressed and conflict ridden areas form partnerships to prevent and manage disease; from Silicon Valley Bank – banking for innovative ideas; and from Solutions – an enterprising LEED certified collaboration of architects offering “new thinking” to help re-architect problems and find solutions.

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In my work in Corporate Social Responsibility and sustainable business, Whole Foods has always been a company to benchmark against.  They were one of the first major retailers to offset 100% of their energy use with wind energy credits; voluntarily stop using plastic bags company-wide; join the Non-GMO Project’s Product Verification Program; and develop a certification program, the Whole Trade Guarantee, in partnership with non-profits.  Plus, the company has received a plethora of sustainability and environmental awards and recognition.  So I was just wondering…with a track record like that, can a renegade CEO damage the company’s brand reputation as a socially responsible company?  Well, John Mackey, co-founder and chief executive of Whole Foods, is sure giving it the old college try.

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With an underwear expert on staff and Yves Behar on the team, mastermind of the Fuse Project a widely acclaimed  industrial design firm with products to its credit including One Laptop Per Child and the Jawbone headset,  PACT may have the product to back up its initial appeal.

A quick read of the web site reads like many start-ups - casual, fun, informative.  10% of each sales goes to non-profits.  And in a nod to the transparency indicative of the category, they tell you what they’ve figured out (just about everything) and what they haven’t (how to “recycle” the underwear when you’re done). They say there’s a video coming in September.  Watch for more revealing information on PACT underwear then.

image credit: PACT

If you missed Green iPhone Apps Reviewed Part 1: Free Apps, you can see it here. After my first batch of reviews on the free green iPhone apps, I have gotten some great suggestions on green apps. If you have any you you would like to see reviewed, you can comment here, head over to my website www.danielhohler.com, or twitter me @danielhohler. I am not a hard man to find. I have already gotten a whole new batch that people would like to hear about, so it looks like by popular demand there will be green iPhone apps part 3, so stay tuned here on planetsave.com.

iPhone apps are sweeping the nation. For those of us who own iPhones, we know just how useful a good app can be. The problem is that there are so many apps floating around, finding a really good app is like finding the proverbial needle in the haystack. However, don’t fret. I am here to pick up all of those straws of hay and tell you if indeed they are hay, or maybe just maybe, a needle. Or with less metaphor, I’ll try them and tell you if they are any good.

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Set up as a “201″ panel discussion, the moderator asked the audience and participants to be honest, avoid soliloquys and “pitches” and stick to the business of user-worthy advice.  Matt Flannery, co-founder of Kiva.org, Steve Newcomb, co-founder of Virgance (new owners of this blog), and Ben Rattray founder of Change.org then answered questions designed to help fledgling business idealists through the realities of what it takes to rally social change.

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O’Reilly borrows from Matt Taibbi’s piece at Rolling Stone, “Inside the Great American Bubble Machine”, that examines the politics of climate change and the investment houses that stand to gain with the move to carbon markets. But O’Reilly should have quit while he was ahead because Taibbi put together a decent case against Goldman Sachs. By pulling Republican whipping-boy Al Gore into his soapbox, O’Reilly softens the blow of Taibbi’s pointed critique — never mind that Al Gore’s has actually said his first choice for a policy mechanism to address climate change is a carbon tax. Watch it:

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In a Cliff’s Notes version of the myriad incentives, rebates, and tax incentives GREENandSAVE has created a Federal Tax Incentive Decoder and condensed the material to 11 bite sized pages. Best of all, this resource does not cost a dime and can be downloaded at: http://www.greenandsave.com/homecheckup/free_federal_tax_incentive_decoder

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That mammoth amount of cash that the state provided to steer buyers to the dormant new construction market has dwindled to only $12 million. May proved to be a boon for buyers taking advantage of the tax credit as buyers claimed approximately $30 million. The California Franchise Tax Board speculates that the $100 million fund will be “wiped out by August 2009 and the incentive will not be extended.”

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Last week, San Francisco’s Mayor Gavin Newsom passed into law an

Yes, joining other similar programs in Seattle, Boston, San Diego and Pittsburgh, residents will be required under threat of fine to contribute their yard waste and food scraps. The fines aren’t meant to aggravate, rather Mayor Newsom is interested in incentivizing compliance.

On the face of it, the composting effort seems a bit complex in its implementation and infrastructure. Or is it? In actuality it’s fairly straightforward, it simply requires a mindset shift with an extra few pieces of equipment at the homestead and office. Of course we all groan when we think we might have to throw our banana peels into a separate bin. But once we’re used to it, and our city is at 90% waste efficiency with community gardens, urban parks and micro-farms benefiting, what’s to deter us from making a little extra effort and re-train ourselves now?

Herein lies the challenge. The opportunity for San Francisco will be to imaginatively engage us in a herculean effort to educate AND motivate compliance.

The “Reduce Reuse Recycle” campaign has gained some strong ground, thanks not the least in part to its proficient use in elementary school these days (what parents have not heard their kid come home chanting this?). It’s a catchy phrase with an easy icon that we all recognize. And the three descriptive words help us understand at a base level both our actions and the big picture. No small feat.

And there have been other more entertaining efforts. The “Got Milk” campaign introduced by the California Milk Processor Board in 1993 has been credited with increasing milk sales nationwide. The San Francisco based ad agency Goodby Silverstein & Partners created that one. And remember the California Raisins? Introduced in 1986 by the California Raisin Advisory Board, another top agency Foote, Cone and Belding created that one.

This is not to say that all campaigns need professional-grade characters with narratives to entertain us. The digital world has actually provided us with a rich array of channels that may be employed. And companies like Virgance have shown us that there is no limit to creative methods of employing social activism.

San Francisco, like many cities, is not exactly rife with cash to employ a hot ad shop to devise its strategy, but hopefully this trend-setting city will get resourceful and seek creative solutions and partners for engaging and motivating positive behavior change.

These is something in this bill for almost everyone. There is also something for almost everyone to hate. Alan During gives 14 things he love and 6 he hates about Waxman-Markey.

It’s no surprise that the United States Chamber of Commerce and the National Association of Manufactures oppose this bill, but so does Greenpeace and Friends of the Earth. Dow Chemical and Ford Motors support it.

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