Green Options

Eric Schmidt, the chief executive of Google believes that newspaper executives should create a “new format” for online journalism, including delivery methods that give consumers personalized content they want to read.

The always-progressive Capital Times of Madison, Wisconsin, has once again offered a worthy — and green — lesson to its print media counterparts across the U.S.

That’s because, as of this week, the daily newspaper is being distributed exclusively online. The Capital Times’ last daily print edition went out on Saturday, April 26.

A Monday article in The Washington Post notes the Madison newspaper, like almost every traditional print paper across the country, has seen a steep drop in circulation over past decades. The switch to an exclusively online edition (outside of a free weekly insert in The Wisconsin State Journal)  also comes with a deep cut in employees  — from about 60 to 40, but the paper promises to continue delivering local and breaking news seven days a week.