Green Options » nielsen http://greenoptions.com/tag/nielsen Posts tagged 'nielsen' Fri, 28 Mar 2008 15:01:58 +0000 http://wordpress.org/?v=2.5.1 en Natural Marketing Institute, Nielsen Value LOHAS Mart At $209 bn http://ecopreneurist.com/2008/03/28/natural-marketing-institute-nielsen-value-lohas-mart-at-209-bn/ http://ecopreneurist.com/2008/03/28/natural-marketing-institute-nielsen-value-lohas-mart-at-209-bn/#comments Fri, 28 Mar 2008 15:01:58 +0000 Angelique van Engelen http://ecopreneurist.com/2008/03/28/natural-marketing-institute-nielsen-value-lohas-mart-at-209-bn/ Lifestyles Of Health And Sustainability, LOHAS, for short, is an incremental part of the green marketing effort. The concept received a boost recently when marketing research giant Nielsen teamed up with the Natural Marketing Institute (NMI) to create an in-depth study of LOHAS.

The two research houses put the LOHAS market size down at $209 billion. This number includes services as well as tangible products. LOHAS are determined by NMI and Nielsen as people who “have a meaningful sense of environmental and social responsibility and incorporates those values into their purchase decisions.”

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