Green Options

Following action by Nike, the nation’s leading utility company, and others, Apple resigned from the US Chamber of Commerce this week, and in force.

The U.S. Chamber of Commerce promotes itself as the “voice of business” by representing business ideas and interests in Washington.  Really?  If this is true, then why are so many businesses leaving the Chamber?  So far, high profile utility companies such as Exelon, Pacific Gas & Electric and PNM Resources have left the business association.  Apple recently sent a letter to the Chamber’s CEO, Tom Donahue, resigning their membership effective immediately.  It appears the U.S. Chamber of Commerce is doing an inadequate job of representing current business interests.  So what is all the defections and hoopla about?  Climate Change…

Nike just announced that it is leaving its position on the US Chamber of Commerce board of directors because of the business organization’s opposition to climate action.

Nike doesn’t beat around the bush on why it is leaving the board.

Just a couple of weeks ago, soya traders agreed to extend a moratorium on buying soya linked to Amazon destruction. However, as discussed in January, 80% of Amazon deforestation is from cattle farming. With continued involvement of major international organizations and companies — Greenpeace, McDonald’s, Nike, Wal-Mart, and Carrefour — a giant leap in protection of the Amazon was made a few days ago.

International companies such as McDonald’s are happy, and companies like Nike, Wal-Mart and Carrefour are asking for more.

Timberland has announced a new policy agreement with Greenpeace to ensure that leather used in new boots and shoes won’t contribute to deforestation in the Amazon.

The policy will issue a moratorium on purchasing any cattle raised in newly deforested areas within the Amazon Rainforest, and it will force all of its suppliers to do the same.

Nike has stopped all imports of leather from the Amazon region of Brazil, after a Greenpeace report claimed that its shoes and trainers could be speeding up the destruction of the world’s largest rainforest and contributing to global warming.

The report, published last month, revealed how cattle hides from deforested areas were entering the supply chains of global brands including Nike, Clarks, Adidas and Reebok.

According to the NGO, deforestation for cattle ranching in Brazil alone is now the biggest driver of deforestation anywhere in the world.

Nike has a financial investment in getting people to live more active lifestyles, but it is broadening its agenda a bit with a new campaign to encourage people to “Beat Gasoline” and use more muscle power for their transportation needs. In partnership with Youth Noise, the initiative is sending this video to athletically minded kids, informing them that “air pollution causes 2 million premature deaths in cities around the world” and encouraging them to create and enter a video, and vote on vidoes, for it’s Beat Gasoline challenge. The initiative is distributing strong anti-car information through it’s campaign videos, such as: “DRIVING A CAR IS THE MOST POLLUTING ACT THE AVERAGE CITIZENS COMMITS.” Good criminalistic language there.

The competition has weekly winners and a grand prize winner.

Five Beat Gasoline campaign videos are here:

By Mindy S. Lubber, president of Ceres, a leading U.S. coalition of investors, environmental groups and other public interest organizations working with companies to address sustainability challenges such as global climate change. Originally published at SolveClimate.

Tom Benson, owner of the World’s Largest Laundromat in Berwyn, Ill., is tired of listening to conservative industry groups’ bluster that climate change legislation is bad for business.

That’s because clean energy saved his.

When Benson bought his business a decade ago, all that hot water helping scrub everything from Speedos to sheets ate up a staggering 25 percent of total monthly revenues. With 153 washers using thousands of gallons of hot water daily, you can only imagine the energy costs. And that’s before factoring in the 148 dryers.

So to cut his natural gas costs, Benson installed a solar hot water system on his roof. Three dozen 10-by-4-foot solar panels now produce more than 2,400 gallons of hot water daily, saving him some $25,000 a year.

“Our energy bills could have sunk this business,” says Benson. “Now, they’re a source of pride.”

By contributing guest author Ida Cheinman, Principal and Creative Director of Substance 151, a strategic design agency for Green Printer’s “Design Goes Green” series.

We live in a time when “sustainability” is topping the buzzword charts and a wave of greenwashing is flooding the mainstream. We live in a time of intense competition, gloomy economic forecasts and rapidly disappearing marketing budgets, but also in a time when more and more companies and organizations strive to uphold higher environmental and social values, making the shift to the triple bottom line economic model. Sustainability and social responsibility are the forces that drive many of today’s business decisions; they also change the way organizations re-think their branding and marketing strategies. As marketers and business leaders, we are faced with the challenge of finding differentiation by creating empowering and memorable brand experiences for our audiences in the increasingly crowded sustainable marketplace.

So, What are the rules?

Talking with Corey Szopinski, Principal and Founder of Core Industries.

Your firm has worked on some pretty cool projects like Live Earth and Pepsi, 1% for the Planet and the Volkswagen Carbon Neutral Project. Tell us what your clients come to your company for and what makes Core Industries different from other interactive strategy, design and development firms.

We’re the next evolution of a boutique interactive marketing firm. We are one of the few very high end development shops that has a clear mission of focusing on the triple bottom line: people, planet and profit. Clients come to us because they know that we get invested in their projects, their company, and their people, because we care about what we’re doing… we not out to make a quick buck. In fact, our overall mission is to help foster the emerging green economy. Our way of doing that is by using graphic design, computer science and marketing strategy to help our clients be more “sustainable”. And for us sustainability has a dual meaning: it means being responsible for our environment, but it also means making sure the business is sustainable. In other words, we help our clients thrive, not just survive.