Green Options

Laura Kurgan, Chris Jordan, Lorrie Vogel and Assaf Biderman - Pop!Tech 2009 - Camden, ME

In Part One, Lorrie Vogel explained some of the work Nike is doing to increase recycled and organic content in their products. Our conversation continues with discussing how Nike designers are encouraged to use sustainable principles in their work.

SS: You mentioned something about rewarding designers for innovating around sustainability, how does that work?

LV: As with any company centered on innovation, the process begins with Nike’s designers. To influence the designers to make responsible choices, Nike designers are scored against the Considered Index. In order to get new Considered innovations adopted faster, Nike gives innovation points to designers who come up with a brand new idea, as well as to teams who adopt considered innovations in the first year.

SS: And how are employees outside of the design department scored against the Considered Index?

LV: At Nike, there are so many different groups in different matrices, a lot of them are expected to calculate their CO2 footprint. But the Considered Index is primarily for designers.

SS: Sustainability 101 and Step by Natural Step (mentioned in this press release)- are they teaching personal sustainability practices, or teaching employees how to spot opportunities to be more responsible in the choices they make in their jobs?

This impressive footprint is Nike’s Considered Air Jordan XX3, their first basketball shoe designed using the Considered Ethos.

Lorrie Vogel is the general manager of Nike Considered, Nike’s in-house sustainability think tank. She holds a degree in Industrial Design from Syracuse, and numerous patents. Her work in innovating around sustainability has helped put Nike on Fast Company’s Fast 50 list multiple times. Considering how aggressive Nike’s sustainability goals have been, it’s even more impressive that they are on track to meet their targets.

Sustainability is second only to performance when ranking the critical factors of a product. Nike is committed to making their entire collection as environmentally responsible as possible. Lorrie Vogel spoke at the Opportunity Green conference in Los Angeles, explaining some of the ways Nike is meeting these targets. In this phone interview, Lorrie expands on some of the points she touched on in her presentation. The conversation is split into two articles, in order to go deeper into the many changes that need to happen to increase use of recycled and organic materials in apparel and footwear. We begin with a discussion about materials, and conclude with the human element needed to ensure these changes occur in a timely manner.

From Nike: The long-term vision for Considered is to design products that are fully closed loop: produced using the fewest possible materials, designed for easy disassembly while allowing them to be recycled into new product or safely returned to nature at the end of their life. By 2011, 100 percent of footwear will meet baseline Considered standards, apparel by 2015 and equipment by 2020 – creating better performing products while minimizing environmental impact by reducing waste, using environmentally preferred materials and eliminate toxins.

Following action by Nike, the nation’s leading utility company, and others, Apple resigned from the US Chamber of Commerce this week, and in force.

The U.S. Chamber of Commerce promotes itself as the “voice of business” by representing business ideas and interests in Washington.  Really?  If this is true, then why are so many businesses leaving the Chamber?  So far, high profile utility companies such as Exelon, Pacific Gas & Electric and PNM Resources have left the business association.  Apple recently sent a letter to the Chamber’s CEO, Tom Donahue, resigning their membership effective immediately.  It appears the U.S. Chamber of Commerce is doing an inadequate job of representing current business interests.  So what is all the defections and hoopla about?  Climate Change…

Nike just announced that it is leaving its position on the US Chamber of Commerce board of directors because of the business organization’s opposition to climate action.

Nike doesn’t beat around the bush on why it is leaving the board.

Just a couple of weeks ago, soya traders agreed to extend a moratorium on buying soya linked to Amazon destruction. However, as discussed in January, 80% of Amazon deforestation is from cattle farming. With continued involvement of major international organizations and companies — Greenpeace, McDonald’s, Nike, Wal-Mart, and Carrefour — a giant leap in protection of the Amazon was made a few days ago.

International companies such as McDonald’s are happy, and companies like Nike, Wal-Mart and Carrefour are asking for more.

Timberland has announced a new policy agreement with Greenpeace to ensure that leather used in new boots and shoes won’t contribute to deforestation in the Amazon.

The policy will issue a moratorium on purchasing any cattle raised in newly deforested areas within the Amazon Rainforest, and it will force all of its suppliers to do the same.

Nike has stopped all imports of leather from the Amazon region of Brazil, after a Greenpeace report claimed that its shoes and trainers could be speeding up the destruction of the world’s largest rainforest and contributing to global warming.

The report, published last month, revealed how cattle hides from deforested areas were entering the supply chains of global brands including Nike, Clarks, Adidas and Reebok.

According to the NGO, deforestation for cattle ranching in Brazil alone is now the biggest driver of deforestation anywhere in the world.

Nike has a financial investment in getting people to live more active lifestyles, but it is broadening its agenda a bit with a new campaign to encourage people to “Beat Gasoline” and use more muscle power for their transportation needs. In partnership with Youth Noise, the initiative is sending this video to athletically minded kids, informing them that “air pollution causes 2 million premature deaths in cities around the world” and encouraging them to create and enter a video, and vote on vidoes, for it’s Beat Gasoline challenge. The initiative is distributing strong anti-car information through it’s campaign videos, such as: “DRIVING A CAR IS THE MOST POLLUTING ACT THE AVERAGE CITIZENS COMMITS.” Good criminalistic language there.

The competition has weekly winners and a grand prize winner.

Five Beat Gasoline campaign videos are here:

By Mindy S. Lubber, president of Ceres, a leading U.S. coalition of investors, environmental groups and other public interest organizations working with companies to address sustainability challenges such as global climate change. Originally published at SolveClimate.

Tom Benson, owner of the World’s Largest Laundromat in Berwyn, Ill., is tired of listening to conservative industry groups’ bluster that climate change legislation is bad for business.

That’s because clean energy saved his.

When Benson bought his business a decade ago, all that hot water helping scrub everything from Speedos to sheets ate up a staggering 25 percent of total monthly revenues. With 153 washers using thousands of gallons of hot water daily, you can only imagine the energy costs. And that’s before factoring in the 148 dryers.

So to cut his natural gas costs, Benson installed a solar hot water system on his roof. Three dozen 10-by-4-foot solar panels now produce more than 2,400 gallons of hot water daily, saving him some $25,000 a year.

“Our energy bills could have sunk this business,” says Benson. “Now, they’re a source of pride.”