Green Options » nike http://greenoptions.com/tag/nike Posts tagged 'nike' Wed, 18 Nov 2009 16:00:09 +0000 http://wordpress.org/?v=2.5.1 en Nike’s Lorrie Vogel on Closing the Loop. Part 2- The Human Impact http://cleantechnica.com/2009/11/18/nike%e2%80%99s-lorrie-vogel-on-closing-the-loop-part-2-the-human-impact/ http://cleantechnica.com/2009/11/18/nike%e2%80%99s-lorrie-vogel-on-closing-the-loop-part-2-the-human-impact/#comments Wed, 18 Nov 2009 16:00:09 +0000 Susanna Schick http://cleantechnica.com/2009/11/18/nike%e2%80%99s-lorrie-vogel-on-closing-the-loop-part-2-the-human-impact/

Laura Kurgan, Chris Jordan, Lorrie Vogel and Assaf Biderman - Pop!Tech 2009 - Camden, ME

In Part One, Lorrie Vogel explained some of the work Nike is doing to increase recycled and organic content in their products. Our conversation continues with discussing how Nike designers are encouraged to use sustainable principles in their work.

SS: You mentioned something about rewarding designers for innovating around sustainability, how does that work?

LV: As with any company centered on innovation, the process begins with Nike’s designers. To influence the designers to make responsible choices, Nike designers are scored against the Considered Index. In order to get new Considered innovations adopted faster, Nike gives innovation points to designers who come up with a brand new idea, as well as to teams who adopt considered innovations in the first year.

SS: And how are employees outside of the design department scored against the Considered Index?

LV: At Nike, there are so many different groups in different matrices, a lot of them are expected to calculate their CO2 footprint. But the Considered Index is primarily for designers.

SS: Sustainability 101 and Step by Natural Step (mentioned in this press release)- are they teaching personal sustainability practices, or teaching employees how to spot opportunities to be more responsible in the choices they make in their jobs?

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]]> http://cleantechnica.com/2009/11/18/nike%e2%80%99s-lorrie-vogel-on-closing-the-loop-part-2-the-human-impact/feed/ How Nike Considered Uses Innovation and Collaboration to Close the Loop http://cleantechnica.com/2009/11/16/how-nike-considered-uses-innovation-and-collaboration-to-close-the-loop/ http://cleantechnica.com/2009/11/16/how-nike-considered-uses-innovation-and-collaboration-to-close-the-loop/#comments Tue, 17 Nov 2009 06:33:03 +0000 Susanna Schick http://cleantechnica.com/2009/11/16/how-nike-considered-uses-innovation-and-collaboration-to-close-the-loop/

This impressive footprint is Nike’s Considered Air Jordan XX3, their first basketball shoe designed using the Considered Ethos.

Lorrie Vogel is the general manager of Nike Considered, Nike’s in-house sustainability think tank. She holds a degree in Industrial Design from Syracuse, and numerous patents. Her work in innovating around sustainability has helped put Nike on Fast Company’s Fast 50 list multiple times. Considering how aggressive Nike’s sustainability goals have been, it’s even more impressive that they are on track to meet their targets.

Sustainability is second only to performance when ranking the critical factors of a product. Nike is committed to making their entire collection as environmentally responsible as possible. Lorrie Vogel spoke at the Opportunity Green conference in Los Angeles, explaining some of the ways Nike is meeting these targets. In this phone interview, Lorrie expands on some of the points she touched on in her presentation. The conversation is split into two articles, in order to go deeper into the many changes that need to happen to increase use of recycled and organic materials in apparel and footwear. We begin with a discussion about materials, and conclude with the human element needed to ensure these changes occur in a timely manner.

From Nike: The long-term vision for Considered is to design products that are fully closed loop: produced using the fewest possible materials, designed for easy disassembly while allowing them to be recycled into new product or safely returned to nature at the end of their life. By 2011, 100 percent of footwear will meet baseline Considered standards, apparel by 2015 and equipment by 2020 – creating better performing products while minimizing environmental impact by reducing waste, using environmentally preferred materials and eliminate toxins.

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]]> http://cleantechnica.com/2009/11/16/how-nike-considered-uses-innovation-and-collaboration-to-close-the-loop/feed/ Apple is Next to Leave US Chamber of Commerce, Forcefully http://ecoworldly.com/2009/10/07/apple-is-next-to-leave-us-chamber-of-commerce-forcefully/ http://ecoworldly.com/2009/10/07/apple-is-next-to-leave-us-chamber-of-commerce-forcefully/#comments Wed, 07 Oct 2009 21:32:38 +0000 Zachary Shahan http://ecoworldly.com/2009/10/07/apple-is-next-to-leave-us-chamber-of-commerce-forcefully/

Following action by Nike, the nation’s leading utility company, and others, Apple resigned from the US Chamber of Commerce this week, and in force.

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]]> http://ecoworldly.com/2009/10/07/apple-is-next-to-leave-us-chamber-of-commerce-forcefully/feed/ Is the U.S. Chamber of Commerce the “Voice of Business” on Environmental Issues? http://sustainablog.org/2009/10/07/is-the-us-chamber-of-commerce-the-voice-of-business-on-environmental-issues/ http://sustainablog.org/2009/10/07/is-the-us-chamber-of-commerce-the-voice-of-business-on-environmental-issues/#comments Wed, 07 Oct 2009 20:56:34 +0000 Cindy Tickle http://sustainablog.org/2009/10/07/is-the-us-chamber-of-commerce-the-voice-of-business-on-environmental-issues/ Jeffrey Immelt (Chairman and C.E.O., General Electric), Jonathan Lash (President, World Resources Institute)

The U.S. Chamber of Commerce promotes itself as the “voice of business” by representing business ideas and interests in Washington.  Really?  If this is true, then why are so many businesses leaving the Chamber?  So far, high profile utility companies such as Exelon, Pacific Gas & Electric and PNM Resources have left the business association.  Apple recently sent a letter to the Chamber’s CEO, Tom Donahue, resigning their membership effective immediately.  It appears the U.S. Chamber of Commerce is doing an inadequate job of representing current business interests.  So what is all the defections and hoopla about?  Climate Change…

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]]> http://sustainablog.org/2009/10/07/is-the-us-chamber-of-commerce-the-voice-of-business-on-environmental-issues/feed/ Nike Opposes US Chamber of Commerce & Leaves Board, over Climate Change http://ecoworldly.com/2009/10/04/nike-opposes-us-chamber-of-commerce-leaves-board-climate-change/ http://ecoworldly.com/2009/10/04/nike-opposes-us-chamber-of-commerce-leaves-board-climate-change/#comments Sun, 04 Oct 2009 11:51:05 +0000 Zachary Shahan http://ecoworldly.com/2009/10/04/nike-opposes-us-chamber-of-commerce-leaves-board-climate-change/

Nike just announced that it is leaving its position on the US Chamber of Commerce board of directors because of the business organization’s opposition to climate action.

Nike doesn’t beat around the bush on why it is leaving the board.

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]]> http://ecoworldly.com/2009/10/04/nike-opposes-us-chamber-of-commerce-leaves-board-climate-change/feed/ World’s Largest Leather Exporter Backs Out of Amazon http://ecoworldly.com/2009/08/17/worlds-largest-leather-exporter-backs-out-of-amazon/ http://ecoworldly.com/2009/08/17/worlds-largest-leather-exporter-backs-out-of-amazon/#comments Mon, 17 Aug 2009 22:57:11 +0000 Zachary Shahan http://ecoworldly.com/2009/08/17/worlds-largest-leather-exporter-backs-out-of-amazon/
Just a couple of weeks ago, soya traders agreed to extend a moratorium on buying soya linked to Amazon destruction. However, as discussed in January, 80% of Amazon deforestation is from cattle farming. With continued involvement of major international organizations and companies — Greenpeace, McDonald’s, Nike, Wal-Mart, and Carrefour — a giant leap in protection of the Amazon was made a few days ago.

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]]> http://ecoworldly.com/2009/08/17/worlds-largest-leather-exporter-backs-out-of-amazon/feed/ Greenpeace Praises Brazil http://planetsave.com/blog/2009/07/30/greenpeace-praises-brazil/ http://planetsave.com/blog/2009/07/30/greenpeace-praises-brazil/#comments Thu, 30 Jul 2009 15:29:06 +0000 Zachary Shahan http://planetsave.com/blog/2009/07/30/greenpeace-praises-brazil/

Brazil soya traders agreed to extend a moratorium on buying soya linked to Amazon destruction this week and Greenpeace was quick to give them a big thank you from the world.

International companies such as McDonald’s are happy, and companies like Nike, Wal-Mart and Carrefour are asking for more.

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]]> http://planetsave.com/blog/2009/07/30/greenpeace-praises-brazil/feed/ Timberland Leather Won’t Come from Amazonian Cattle http://planetsave.com/blog/2009/07/29/timberland-leather-wont-come-from-amazonian-cattle/ http://planetsave.com/blog/2009/07/29/timberland-leather-wont-come-from-amazonian-cattle/#comments Wed, 29 Jul 2009 22:05:24 +0000 Bryan Nelson http://planetsave.com/blog/2009/07/29/timberland-leather-wont-come-from-amazonian-cattle/ Amazon deforestation

Timberland has announced a new policy agreement with Greenpeace to ensure that leather used in new boots and shoes won’t contribute to deforestation in the Amazon.

The policy will issue a moratorium on purchasing any cattle raised in newly deforested areas within the Amazon Rainforest, and it will force all of its suppliers to do the same.

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]]> http://planetsave.com/blog/2009/07/29/timberland-leather-wont-come-from-amazonian-cattle/feed/ Nike Stops Use of Amazon Leather After Damning Greenpeace Report http://planetsave.com/blog/2009/07/23/nike-stops-use-of-amazon-leather-after-damning-greenpeace-report/ http://planetsave.com/blog/2009/07/23/nike-stops-use-of-amazon-leather-after-damning-greenpeace-report/#comments Thu, 23 Jul 2009 09:53:53 +0000 Andrew Williams http://planetsave.com/blog/2009/07/23/nike-stops-use-of-amazon-leather-after-damning-greenpeace-report/

Nike has stopped all imports of leather from the Amazon region of Brazil, after a Greenpeace report claimed that its shoes and trainers could be speeding up the destruction of the world’s largest rainforest and contributing to global warming.

The report, published last month, revealed how cattle hides from deforested areas were entering the supply chains of global brands including Nike, Clarks, Adidas and Reebok.

According to the NGO, deforestation for cattle ranching in Brazil alone is now the biggest driver of deforestation anywhere in the world.

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]]> http://planetsave.com/blog/2009/07/23/nike-stops-use-of-amazon-leather-after-damning-greenpeace-report/feed/ Nike Engages in Anti-Car Competition: BEAT GASOLINE http://planetsave.com/blog/2009/07/21/nike-engages-in-anti-car-competition-beat-gasoline/ http://planetsave.com/blog/2009/07/21/nike-engages-in-anti-car-competition-beat-gasoline/#comments Tue, 21 Jul 2009 14:18:30 +0000 Zachary Shahan http://planetsave.com/blog/2009/07/21/nike-engages-in-anti-car-competition-beat-gasoline/
Nike has a financial investment in getting people to live more active lifestyles, but it is broadening its agenda a bit with a new campaign to encourage people to “Beat Gasoline” and use more muscle power for their transportation needs. In partnership with Youth Noise, the initiative is sending this video to athletically minded kids, informing them that “air pollution causes 2 million premature deaths in cities around the world” and encouraging them to create and enter a video, and vote on vidoes, for it’s Beat Gasoline challenge. The initiative is distributing strong anti-car information through it’s campaign videos, such as: “DRIVING A CAR IS THE MOST POLLUTING ACT THE AVERAGE CITIZENS COMMITS.” Good criminalistic language there.

The competition has weekly winners and a grand prize winner.

Five Beat Gasoline campaign videos are here:

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]]> http://planetsave.com/blog/2009/07/21/nike-engages-in-anti-car-competition-beat-gasoline/feed/ Why Businesses (Big and Small) Should Support Climate Action http://sustainablog.org/2009/05/22/why-businesses-big-and-small-should-support-climate-action/ http://sustainablog.org/2009/05/22/why-businesses-big-and-small-should-support-climate-action/#comments Fri, 22 May 2009 17:30:33 +0000 SolveClimate http://sustainablog.org/2009/05/22/why-businesses-big-and-small-should-support-climate-action/ solar rooftopBy Mindy S. Lubber, president of Ceres, a leading U.S. coalition of investors, environmental groups and other public interest organizations working with companies to address sustainability challenges such as global climate change. Originally published at SolveClimate.

Tom Benson, owner of the World’s Largest Laundromat in Berwyn, Ill., is tired of listening to conservative industry groups’ bluster that climate change legislation is bad for business.

That’s because clean energy saved his.

When Benson bought his business a decade ago, all that hot water helping scrub everything from Speedos to sheets ate up a staggering 25 percent of total monthly revenues. With 153 washers using thousands of gallons of hot water daily, you can only imagine the energy costs. And that’s before factoring in the 148 dryers.

So to cut his natural gas costs, Benson installed a solar hot water system on his roof. Three dozen 10-by-4-foot solar panels now produce more than 2,400 gallons of hot water daily, saving him some $25,000 a year.

“Our energy bills could have sunk this business,” says Benson. “Now, they’re a source of pride.”

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]]> http://sustainablog.org/2009/05/22/why-businesses-big-and-small-should-support-climate-action/feed/ Substance 151: Modular design systems and visual vocabularies http://ecopreneurist.com/2009/04/30/substance-151-modular-design-systems-and-visual-vocabularies/ http://ecopreneurist.com/2009/04/30/substance-151-modular-design-systems-and-visual-vocabularies/#comments Thu, 30 Apr 2009 20:57:08 +0000 Olga Orda http://ecopreneurist.com/2009/04/30/substance-151-modular-design-systems-and-visual-vocabularies/

By contributing guest author Ida Cheinman, Principal and Creative Director of Substance 151, a strategic design agency for Green Printer’s “Design Goes Green” series.

We live in a time when “sustainability” is topping the buzzword charts and a wave of greenwashing is flooding the mainstream. We live in a time of intense competition, gloomy economic forecasts and rapidly disappearing marketing budgets, but also in a time when more and more companies and organizations strive to uphold higher environmental and social values, making the shift to the triple bottom line economic model. Sustainability and social responsibility are the forces that drive many of today’s business decisions; they also change the way organizations re-think their branding and marketing strategies. As marketers and business leaders, we are faced with the challenge of finding differentiation by creating empowering and memorable brand experiences for our audiences in the increasingly crowded sustainable marketplace.

So, What are the rules?

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]]> http://ecopreneurist.com/2009/04/30/substance-151-modular-design-systems-and-visual-vocabularies/feed/ Core Industries on the death of PR stunts and the “Age of Consequence” http://ecopreneurist.com/2009/03/10/core-industries-on-the-death-of-pr-stunts-and-the-age-of-consequence/ http://ecopreneurist.com/2009/03/10/core-industries-on-the-death-of-pr-stunts-and-the-age-of-consequence/#comments Tue, 10 Mar 2009 17:32:36 +0000 Olga Orda http://ecopreneurist.com/2009/03/10/core-industries-on-the-death-of-pr-stunts-and-the-age-of-consequence/

Talking with Corey Szopinski, Principal and Founder of Core Industries.

Your firm has worked on some pretty cool projects like Live Earth and Pepsi, 1% for the Planet and the Volkswagen Carbon Neutral Project. Tell us what your clients come to your company for and what makes Core Industries different from other interactive strategy, design and development firms.

We’re the next evolution of a boutique interactive marketing firm. We are one of the few very high end development shops that has a clear mission of focusing on the triple bottom line: people, planet and profit. Clients come to us because they know that we get invested in their projects, their company, and their people, because we care about what we’re doing… we not out to make a quick buck. In fact, our overall mission is to help foster the emerging green economy. Our way of doing that is by using graphic design, computer science and marketing strategy to help our clients be more “sustainable”. And for us sustainability has a dual meaning: it means being responsible for our environment, but it also means making sure the business is sustainable. In other words, we help our clients thrive, not just survive.

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]]> http://ecopreneurist.com/2009/03/10/core-industries-on-the-death-of-pr-stunts-and-the-age-of-consequence/feed/ Ebooks - Green Holiday Gift Ideas From Ecobrain http://ecopreneurist.com/2008/12/11/ebooks-green-holiday-gift-ideas-from-ecobrain/ http://ecopreneurist.com/2008/12/11/ebooks-green-holiday-gift-ideas-from-ecobrain/#comments Thu, 11 Dec 2008 17:14:38 +0000 Reenita Malhotra http://ecopreneurist.com/2008/12/11/ebooks-green-holiday-gift-ideas-from-ecobrain/

Consider the gift of a green book this Holiday season.

Ecobrain, a green publishing company offers ebooks, the ideal green reading choice.  Ebooks can be instantly downloaded to your desktop. Ecobrain has a series of ebooks that make ideal reading for Ecopreneurs.

The Next Sustainability Wave: Building Boardroom Buy-in, by Bob Willard ($16.95)

This book provides a compelling business case emphasizing the importance of how sustainability is presented to corporate leaders. It applies effective selling techniques to reposition sustainability strategies as a means to achieving existing corporate ends, rather than as a separate priority to worry about. It sells sustainability as a solution, a business strategy, and a catalyst for business transformation.

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]]> http://ecopreneurist.com/2008/12/11/ebooks-green-holiday-gift-ideas-from-ecobrain/feed/ Mean Joe Green #38: Try-ceps are Stronger than BICEPs http://redgreenandblue.org/2008/11/21/mean-joe-green-38-try-ceps-are-stronger-than-biceps/ http://redgreenandblue.org/2008/11/21/mean-joe-green-38-try-ceps-are-stronger-than-biceps/#comments Fri, 21 Nov 2008 13:54:03 +0000 Joe Mohr http://redgreenandblue.org/2008/11/21/mean-joe-green-38-try-ceps-are-stronger-than-biceps/ The green jobs sector will grow.

With Obama’s election there will be (already has been) a much stronger focus on the environment–a focus on renewable energies, pollution reduction, green jobs, energy efficiency, fuel efficiency, and more. So, excuse me for not getting excited when Nike and Starbuck’s–two companies infamous for what they could’ve done rather than what they’ve actually done–join with Sun Microsystems, Levi Strauss, and Timberland to form a coalition with a focus on getting Congress to take action on climate change.

Sure, it’s a step in the right direction. Sure, it’s something I should be praising. But how can one not be skeptical when these companies, which have long had the opportunity to promote change (and change themselves), are only doing so when they obviously realize things are moving in this direction anyway.

It’s called “jumping on the bandwagon”.

The coalition calls itself BICEP (Business for Innovative Climate and Energy Policy). Let’s hope that unlike the over-inflated biceps found on an egomaniacal gym rat, these BICEPs aren’t just for show.

Related Articles

Nike, Starbucks Demand Congress To Act On Climate Change
Sun, Nike, Starbucks and More Meet for Climate Action
BICEP

]]> http://redgreenandblue.org/2008/11/21/mean-joe-green-38-try-ceps-are-stronger-than-biceps/feed/ Nike, Starbucks Demand Congress To Act On Climate Change http://redgreenandblue.org/2008/11/19/nike-starbucks-demand-congress-to-act-on-climate-change/ http://redgreenandblue.org/2008/11/19/nike-starbucks-demand-congress-to-act-on-climate-change/#comments Wed, 19 Nov 2008 20:04:31 +0000 Jerry James Stone http://redgreenandblue.org/2008/11/19/nike-starbucks-demand-congress-to-act-on-climate-change/ Nike, Starbucks, Levi Strauss, Sun Microsystems, And Timberland Demand That Congress Act Now On Climate  Policy

Five leading companies joined Ceres today to announce a business coalition demanding stronger U.S. climate and energy legislation as early as 2009. The team includes Nike, Starbucks, Levi Strauss, Sun Microsystems, Timberland And Ceres and is going by the moniker BICEP - I am thinking Nike had something to do with that one.

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]]> http://redgreenandblue.org/2008/11/19/nike-starbucks-demand-congress-to-act-on-climate-change/feed/ Nike Recycles Your Shoes for a Sustainable Future http://feelgoodstyle.com/2008/11/10/nike-recycles-your-shoes-for-a-sustainable-future/ http://feelgoodstyle.com/2008/11/10/nike-recycles-your-shoes-for-a-sustainable-future/#comments Mon, 10 Nov 2008 23:26:24 +0000 Melissa Elliott http://feelgoodstyle.com/2008/11/10/nike-recycles-your-shoes-for-a-sustainable-future/ We all have old shoes lying around the house, no longer suitable for athletic activity, but seemingly too decent to be sent to a growing landfill. Now you can recycle your athletic shoes with the Nike Reuse-A-Shoe program and they could become a basketball court, track, field, playground, or consumer product.

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]]> http://feelgoodstyle.com/2008/11/10/nike-recycles-your-shoes-for-a-sustainable-future/feed/ Green Shoe Fetish http://sustainablog.org/2008/08/18/green-shoe-fetish/ http://sustainablog.org/2008/08/18/green-shoe-fetish/#comments Mon, 18 Aug 2008 15:56:19 +0000 Simran Sethi http://sustainablog.org/2008/08/18/green-shoe-fetish/ Runners lined up to raceSarah Smarsh and Simran Sethi are writing a series on the impacts of everyday things. They will be posting previews on Green Options before launching the posts on Huffington Post. Here’s a sneak peek on sneakers.

With ye olde cobbler long dead (re-soling Jesus’s Birkenstocks in forgotten profession heaven) and cheap production methods shortening the lives of shoes, Americans have gotten into the habit of pitching worn out (or simply undesired) kicks and buying new ones. Shoe-shopping has become something of a fetish, a joke, an emblem of the spoiled housewife who fills her emotional void with Italian suede.

We could go into Manolos, but we’ll focus here on sporty treads, not just to stay on-topic but because they account for a third of the U.S. shoes market.

The production of athletic shoes is infamously shady, from a human rights perspective. Historically, manufacturing giants such as Nike have followed cheap labor, exploiting workers in developing countries so that they might enjoy enormous profit margins. (Nike has really turned itself around in recent years, however, and is now one of the greener players on the field.)

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]]> http://sustainablog.org/2008/08/18/green-shoe-fetish/feed/ Big Business Pushing for Mandatory Emissions Caps http://ecoscraps.com/2007/11/30/big-business-pushing-for-mandatory-emissions-caps/ http://ecoscraps.com/2007/11/30/big-business-pushing-for-mandatory-emissions-caps/#comments Fri, 30 Nov 2007 11:42:27 +0000 Jeff McIntire-Strasburg http://ecoscraps.com/2007/11/30/big-business-pushing-for-mandatory-emissions-caps/ Companies including General Electric, Nike, Nestle, DuPont “have issued a statement calling for a legally binding and mandatory cap on worldwide greenhouse gas emissions” in today’s Financial Times.

]]> http://ecoscraps.com/2007/11/30/big-business-pushing-for-mandatory-emissions-caps/feed/