Green Options

Editor’s Note: This is part four of an exclusive sit down I had with Hideaki Watanabe, Nissan’s Division Manager of their Global Zero Emission Business Unit, at last week’s U.S. debut of the LEAF in Los Angeles. Part one is devoted to battery swapping, part two to battery leasing, and part three to the quietness and safety of EVs.

During the Frankfurt Motor Show in September, Renault invited Gas 2.0’s own UK-based Chris Milton to an exclusive event detailing the company’s electric car strategy. The event introduced some rather quirky (and quirkily named) electric cars, including the Twizy, the Kangoo, and the Zoe. These aren’t just concept cars, they are cars that Renault intends to build and sell—some by next year.

Based on those releases—and the fact that Nissan hasn’t invested anything in battery swapping while Renault has jumped in head first—it started to seem that the Renault-Nissan Alliance was taking two completely different paths on the road to EV world domination. On the one hand you have Nissan with the rather mainstream-looking LEAF and plans for a luxury Infiniti electric car. And on the other you have… the Twizy.

In my recent sit down with Hideaki Watanabe, Nissan’s Division Manager of their Global Zero Emission Business Unit, I asked him to explain why Nissan and Renault were apparently moving in opposite directions.

Editor’s Note: This is part three of an exclusive sit down I had with Hideaki Watanabe, Nissan’s Division Manager of their Global Zero Emission Business Unit, at last week’s U.S. debut of the LEAF in Los Angeles. Part one is devoted to battery swapping, part two to battery leasing, and part four to the different zero emissions directions of Renault and Nissan within their alliance.

Nissan CEO Carlos Ghosn made it a point to highlight how quiet the upcoming Nissan LEAF electric car will be during an event in Los Angeles last week to mark the car’s U.S. debut. “LEAF has no engine, no tailpipe, no fuel tanks,” he remarked. “As a result LEAF has zero carbon emissions, zero particle [emissions] and zero noise. It’s quiet and clean.”

The gathering crowd of electric car makers has been drumming this “quiet mantra” since day one, and, indeed, it is certainly a great selling point. But recently the quietness of EVs has come under scrutiny as a potential safety hazard to the blind, the elderly, and children; if you can’t hear the car, it’s one less warning you have of an impending accident.

Editor’s Note: This is part two of an exclusive sit down I had with Hideaki Watanabe, Nissan’s Division Manager of their Global Zero Emission Business Unit, at last week’s U.S. debut of the LEAF in Los Angeles. Part one is devoted to battery swapping, part three to the quietness and safety of EVs, and part four to the different zero emissions directions of Renault and Nissan within their alliance.

As the Nissan LEAF nears its release to the consumer market, the topic of whether or not the battery will be leased or purchased with the car has come to the forefront. In many ways, Nissan has had an on-again, off-again relationship with the topic—leading to confusion among the media and potential customers about what, exactly, Nissan is planning.

In truth, Nissan hasn’t done the best job of presenting a clear picture of the topic. So I was surprised when, at last week’s U.S. LEAF unveiling, Nissan CEO Carlos Ghosn made the most definitive statement I’d heard on the subject to date: “The battery will not be sold, it will be leased, and the lease will be calculated in such a way that for the average U.S. citizen—which today drives between twelve thousand and fifteen thousand miles per year—the cost of the lease of the battery plus the cost of electricity is lower than the cost of gasoline.”

As expected, many in the media latched on to this statement as the final say on whether or not the LEAF battery will be leased, but based on Nissan’s past experience with this topic, I had a hunch that wasn’t really the full story. So I asked Hideaki Watanabe, Nissan’s Division Manager of their Global Zero Emission Business Unit, to elaborate.

Editor’s Note: This is part one of an exclusive sit down I had with Hideaki Watanabe, Nissan’s Division Manager of their Global Zero Emission Business Unit, at last week’s U.S. debut of the LEAF in Los Angeles. Part two is devoted battery leasing, part three to the quietness and safety of EVs, and part four to the different zero emissions directions of Renault and Nissan within their alliance.

The Renault-Nissan Alliance’s strategy regarding battery swapping has been somewhat unclear to the public as of late. On the one hand, Renault has partnered with battery swapping stars Better Place in such countries as Israel, Denmark and France to develop a purpose built car for those battery swapping markets. On the other hand, Nissan has ignored many other potential battery swapping markets, such as the U.S., and has remained quite non-committal in those areas.

In a rather open conversation with me, Hideaki Watanabe, Nissan’s Division Manager of the Global Zero Emission Business Unit, explained why.

Nissan CEO Carlos Ghosn making remarks at the US unveiling of the Nissan LEAF.
(Photo: Nick Chambers)

Back on the campaign trail last year, President Obama set a goal of having 1 million plug-in hybrid and electric cars on US roads by 2015. Since the campaign promise, the Obama administration has made available billions of dollars for the development of plug-in hybrids, electric cars, and smart energy grids—mostly for the ultimate goal of actually reaching 1 million plug-ins on the road by 2015.

Last Friday, at the Los Angeles unveiling of the upcoming Nissan LEAF electric car, Nissan CEO Carlos Ghosn indicated that the president’s goal of 1 million electric cars was quite obtainable, in fact he said that number will be easily surpassed.

In Los Angeles this morning, at the United States unveiling of the Nissan LEAF electric car—set to hit showrooms in late 2010—Nissan CEO Carlos Ghosn was enthusiastic and clearly proud of the position the Nissan-Renault Alliance has taken as a leader in the development of electric cars and charging infrastructure.

“The LEAF is a new paradigm of the car,” said Ghosn. “LEAF represents a totally new transformational technology that will change the way people drive, use, and power their vehicles. And the time is right for this breakthrough.”

I’ve got to say, this story strikes home with me; I’ve been repeatedly ignored by Twitter’s “customer service” every time I’ve tried to engage them about parked twitter handles. Now it appears that some major auto manufacturers are considering legal action to get Twitter to deal with username squatters in an attempt to protect their brand names.

The Nissan LEAF promises to be the first affordable all-electric car on the market when it hits showrooms around this time next year. With a target price in the $25,000 range it is affordable, anti-petrol, and kinda cute too. The production model makes its North American debut next month in Los Angeles. It will be the first chance for the American public to see this car in person. [ed. note: Gas 2.0 will be there for the unveiling in L.A.]

After making its debut, Nissan will take the LEAF on a countrywide tour, giving the denizens of 22 cities a chance to sit and drive an important part of our electric future.

According to CEO Carlos Ghosn, unlike its other Japanese rivals, Nissan has made a strategic decision to cede the standalone hybrid wars to them and will not make hybrid-only models such as Toyota’s Prius or Honda’s Insight.

One of the biggest gripes I hear in the US about fully electric cars is that they aren’t practical because they don’t have enough range. But, what’s strange about this is, according to the 2001 US Department of Transportation National Household Travel Survey (NHTS), the average person drives their personal vehicle less than 23 miles a day—a number that is more than sufficiently covered by the 100-mile range of most upcoming mass-market electric cars.

So, if the average person drives a quarter of the distance an electric car is capable of going in a given day, why do people still say that they aren’t practical? It certainly isn’t a feeling based in how people actually use their cars. No, it’s more of a feeling based on our obsession with risk aversion—trying to avoid potential problems even if those problems don’t crop up during 95% of the rest of our lives.

Here’s one for the strange book: according to Automotive News (subs. req’d), the egg-shaped, tilt-wheel, 2-seat, Nissan electric car concept set to debut at the Tokyo Motor Show this week known as the Land Glider is apparently under serious consideration for actually being built. Not only that, reportedly the company also thinks it would work well as a luxury Infiniti.

I don’t really know what to say, except… maybe Nissan knows something about rich people that I don’t?