You eat organically and locally and sustainably. You clean your home with vinegar, lemon juice, and baking soda. So why are you still using makeup, moisturizer, and shampoo that contains known carcinogenic chemicals?

Your skin is your body’s largest organ, and its critical jobs include keeping moisture in, excreting waste, regulating body temperature, compensating for the harsh UV sun rays, and creating vitamin D. And think of its powerful connection with the mind and body — you blush when shy, perspire when nervous, and inexplicably, those little hairs on the back of your neck stand straight up when you realize you’re not alone in a dark room.

Especially during these harsh summer months, you owe it to your skin to read every label and understand every ingredient of every product you use on it. And now, going organic and natural has never been easier — or more luxurious.

Futurenatural.com is the place for “responsible hedonism.” A new Sephora for the savvy organic and natural consumer, Futurenatural offers the best organic skin and hair care, makeup, fragrances, and body-loving basics. Owner/”natural beauty junkie”/writer (and former Australian farmer girl) Emma Pezzack has searched the world for organic/natural cosmetics and goodies that are as effective as they are lush. They are also fair-trade and environmentally conscious.

“You can get something that works as well as Estee Lauder, for example, but is 100% organic,” states Pezzack. “All the products we sell are sustainably harvested, consider the environment, and contribute not only to the health of the consumer but the health of the planet.” What’s not to love?!

Futurenatural.com has chosen the brands they sell very carefully, and will soon include some exciting new brand additions such as L’Occitane, ThisWorks, Alaska Glacial Mud Co., Bamford, Stella McCartney, Patyka, Shobha, Jurlique and more. They list full ingredients for each of the products they sell. Don’t recognize what a certain ingredient is?

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