Green Options

Last week, Tom Lauria, Vice President, Communications for the International Bottled Water Association commented on a post about greenwash happening over at Nestle Waters where he accused me of being an anti-corporate type that hides behind ’saving the earth’ to bash businesses because I hate capitalism. My sense is that Tom, and quite possibly others, do not think there is any valid way to criticize green claims made by companies without being anti-corporate and anti-capitalist.

What about when a Dell Exec Knocks Apple’s Green Ads? Is Dell anti-corporate and anti-capitalist because it wants to set the record straight?  Dell is currently ranked No. 25 among the Fortune 500 companies and No. 88 in the Fortune Global 500. Since its pretty hard to be anti-corporate and anti-capitalist with those stats, maybe Dell is just calling it like it is.

And as business people, why should we complain about greenwash anyhow?

First, it is not anti-corporate and anti-capitalist to set the record straight on environmental achievements versus environmental distortion.  It is every business person’s—from the entrepreneur to the VP of communications at a Fortune 500 company—job to do just that so we do not dilute real environmental achievements.

Second, Bob Pearson, VP—Communities & Conversations at Dell said it well in his blog post:

“…companies who choose to lead have an obligation to be open and transparent. We have a responsibility to engage in dialogue about the environment, whether we agree or disagree with an individual person or group. It all contributes to the greater good.”

It’s time once again for the Greenpeace Guide to Greener Electronics, and the results are sobering. Despite plentiful attempts at greenwashing, most electronics companies are not making the changes necessary to significantly cut carbon emissions.

It’s that time of year again—Greenpeace has released the 9th edition of The Guide to Greener Electronics. The guide scores companies based on a set of criteria for chemicals, e-waste, and energy.

This year, Nokia regained its first place crown with a rating of 7 out of 10 points. The company performed well in a variety of areas— it has an excellent take-back policy in India, and all new products since 2005 are vinyl-plastic (PVC) free. Additionally, all models released after 2009 will be free of brominated flame retardants (BFR) and antimony trioxide.

Bosch, Du Pont and Xerox have joined the Eco Patent Commons, an international effort to speed up the progress of sustainable development.

Their paticipation brings the number of free patents available for use by anyone in the world to 69, more than doubling the original number.

Hosted by the World Business Council for Sustainable Development (WBCSD) the Commons was established in January this year by IBM, Nokia, Pitney Bowes and Sony in response to a growing dilemma among large businesses.

Having spent a lot of time in the wireless industry and being hopelessly addicted to my Blackberry and my Helio Ocean, I wanted to take a look at how manufacturers and carriers stand up when it comes to enviro-friendly action.

Nokia: Remaking Mobile
Nokia is one of my favorite handset manufacturers. Not only do they have some amazing concept devices, such as the Nokia Remade, a handset made entirely of pre-used parts from old tires to aluminum cans, they also currently have working devices on the market that are reducing impact. With covers made of recycled material and chargers that are Energy Star compliant and then some, Nokia is making bold strides in the right direction.

The 3110 Evolve’s biocover is made with 50% renewable material, and the packaging has been reduced by 60% for the handset. Along the a charger that uses 94% less energy that Energy Star compliance requires.

I volunteered this year, on behalf of the O2 NYC, Green Options and my firm J. Ottman Consulting, at the inaugural Greener Gadgets conference on Friday, February 1st. On this raining day in midtown Manhattan I was happy to be inside the McGraw-Hill Conference Center on 49th Street. The conference was presented by research firm Marc Alt & Partners and design blog Inhabitat and brought out quite the group of designers, engineers, students, press and environmentalists. The speakers included the Head of Environment for North America at Nokia, Director of Product Take Back and Recycling at HP, and the Director of Corporate Environment, Safety, and Health at Sony, just to name a few.

I arrived at the conference about 9:30 am and was happy to notice as I walked in the doors, three disposal cans labeled “Waste, Recycling and Compost” and someone monitoring them. After I grabbed a stiff cup of coffee, in a mug as opposed to a paper cup, and checked my coat, I picked up my volunteer badge and headed in to hear the opening keynote speech. This speech, by artist and digital photographer Chris Jordan, was my absolute favorite of the day and I feel served to kick start the conference with the correct perspective of American mass consumption (something we all need in large daily doses).