Green Options

No matter who attends the BSR conference, we always seem to find a balance between the people who legitimately wish to improve sustainability, not just for their company but the planet, and those who set out to further their profits by subtle or blatant greenwashing.

During the Thursday morning breakfast, Zhang Yue, chairman and CEO of China-based Broad Air Conditioning woke the crowd up as he spoke through an interpreter. A few minutes before that, I found myself asking a colleague “Who is this guy?” After 10 minutes, I changed my mind. More people should listen to this guy. True, I haven’t done due diligence on his company but if his company does half the things that he says they do then I’m on board. Yue created China’s first “non-electric chiller” and insists on showing consumers how triple paned windows will reduce their need to use air conditioners. Consider that their business revolves around making air conditioners.

We all give to environmental non-profits for different reasons.  Sometimes, with local groups, it’s to fight a certain development or to protest a local company’s toxic emissions.  With national groups, it’s usually to fight policies we don’t agree with that come from governments or multinational companies.  Sometimes we win, sometimes we don’t.  And even when we do, there are often compromises that make our hard fought victory less effective.  It seems there is never a sure bet.  Or is there?

There is one surefire way that donations will result in decreased emissions, decreased consumption, and slowing of environmental degradation.  Can you guess how? 

With all the news surrounding food safety, global pollution, misguided government food policies, and the myriad of other problems faced by consumers, it’s always comforting to occasionally read some good news.  Here’s a bit of uplifting news.  An organization, Edible Schoolyard, bringing gardening knowledge to junior high school kids in urban areas.

The program strives to teach inner city youth about gardening and consuming fresh, seasonal produce.  From its own website, Edible Schoolyard specifically defines its goal of involving students “in all aspects of farming the garden and preparing, serving, and eating food as a means of awakening their senses and encouraging awareness and appreciation of the transformative values of nourishment, community, and stewardship of the land.”

Even a year gone since the failure of Lehman, fundamental questions remain regarding the core underlying assumptions of our financial system. Though currently derivatives trading and black boxes appear out of favour, what will replace them in terms of helpful and productive uses of capital still has yet to be determined. This question was what the Conference on Social Capital Market’s, or SoCap09 tried to give some structure to; while the trend towards sustainable investments and long-term ROI seems to have taken the place of actively managed funds seeking 20x returns.

The concept behind the the HUB Bay Area is not easily grasped. Tangibly it is a workspace for small businesses interested in creating social change. In-tangibly the potential is much greater

PACT underwear launched this week with a campaign that demonstrates choosing wisely doesn’t have to accompany images of melting ice caps and flooding deserts

One thing I didn’t cover last year when I wrote “How to do Cause Marketing Well” is whether cause marketing should even be done at all. But I found that a very interesting question to consider when reading “The Hidden Costs of Cause Marketing” in the Summer issue of the Stanford Social Innovation Review. Angela M. Eikenberry argues that cause marketing is “consumption philanthropy,” connecting shopping with a social good, whereas high-levels of consumption in the developed world could be hurting philanthropists’ efforts to save rain forests, fisheries, etc. And it may be counterproductive in increasing empathy for people in need and a sense of responsibility to help.

Cause Marketing Generally Works for Marketers

I’ve been a fan of cause-related marketing programs (although I typically work with smaller entrepreneurial businesses and not the Project Red and Pink Ribbon campaigns in the market). It’s clear why those of us with a marketing perspective would find a lot to love. As MC Milker wrote in our Network, consumers are interested in products tied to a cause. Since consumers respond, corporations are getting involved. Eikenberry cites IEG Inc, reporting, “Cause marketing expenditures went from almost zero in 1983 to and estimated $1.3billion in 2006″.

But for a moment, let’s think about the perspective of nonprofit organizations and fundraisers (and maybe even philosophers). Eikenberry says cause marketing “devalues the moral code of philanthropy by making virtuous action easy and thoughtless”.

Can Philanthropy Leading to Social Change?

Eikenberry is skeptical of that consumers can right the world’s wrongs. When they are buying and fulfilling their material needs and desires, “they generally have little impetus to consider…’the public good’”. She sites two studies that show that when consumers have bought a cause-branded product they are less likely to make charitable contributions and feel they have “already done their philanthropic share”. So does cause-marketing decrease or increase the amount of money going to charity? ‘hard to know, but it is definitely shifting where the money goes.

For some people the act of walking in to a shopping mall during a huge sale makes them sort of shake like they are on crack and for me and my friend Mouse, walking into Scrap for the first time, it caused a similar reaction. How could I not have known about this place? True, the location could not be less in the middle of nowhere and in San Francisco that is quite a trick. But still, I have no excuse.

Scrap, which their pamphlet calls “a creative reuse center and workshop space” came about in 1976, way before recycling and Green became trendy, as a resource for artists and teachers. Scrap also set out to promote environmental awareness and creative reuse.

From time to time, we like to make a donation to a non-profit or micro-lender on behalf of the readers and writers of Eco Child’s Play.  In honor of the Dalai Lama’s 74th birthday today, we’ve made a donation to the American Himalayan Foundation.

The American Himalayan Foundation is a non-profit organization dedicated to helping the people and ecology of the Himalaya.

The Himalaya, roof of the world, is a magic place where the magnificence of the world’s highest mountains is mirrored in the rugged beauty and unique culture of the people who live in their shadow.

In these remote regions people often live without basic health care and education. Economic pressures have forced environmental degradation. And traditional ways of life are in danger of disappearing.

The American Himalayan Foundation was founded twenty-five years ago to respond to some of these pressing problems.  What we do is very basic: build schools, plant trees, train doctors, fund hospitals, take care of children and elderly, and restore sacred sites throughout the Himalayas.  We also assist and encourage Tibetans to rebuild and maintain their culture both in exile, and within Tibet.

Yesterday the White House announced President Obama’s 2010 request to Congress for $50 million to set up a Social Innovation Fund with the goal of identifying the most promising results-oriented non-profit programs in order to expand their reach throughout the country.

Good ideas have a life of their own. That’s what Paul Baricos, Executive Director of the Hollygrove Growers Market and Farm (HGMF) in New Orleans is learning two years after the Carrolton-Hollygrove Community Development Center (CHCDC) set out to figure out how to bring fresh produce to a neighborhood with no real access to affordable food.