Green Options

If you’re looking for an easy, free way to raise money for your favorite environmental group, nonprofit, school, or charity, the new Freelanthropy toolbar can turn your searches into cash!

This post is a collaboration between Max Gladwell and Mashable’s Summer of Social Good charitable fundraiser. It is the second in our series of #10Ways posts being published simultaneously across as many as 300 blogs.

Social media is about connecting people and providing the tools necessary to have a conversation. That global conversation is an extremely powerful platform for spreading information and awareness about social causes and issues. That’s one of the reasons charities can benefit so greatly from being active on social media channels. But you can also do a lot to help your favorite charity or causes you are passionate about through social media.

Below is a list of 10 ways you can use social media to show your support for issues that are important to you. If you can think of any other ways to help charities via social web tools, please add them in the comments. If you’d like to retweet this post or take the conversation to Twitter or FriendFeed, please use the hashtag #10Ways.

1. Write a Blog Post

Blogging is one of the easiest ways you can help a charity or cause you feel passionate about. Almost everyone has an outlet for blogging these days — whether that means a site running WordPress, an account at LiveJournal, or a blog on MySpace or Facebook. By writing about issues you’re passionate about, you’re helping to spread awareness among your social circle. Because your friends or readers already trust you, what you say is influential.

Recently, a group of green bloggers banded together to raise individual $1 donations from their readers. The beneficiaries included Sustainable Harvest, Kiva, Healthy Child, Healthy World, Environmental Working Group, and Water for People. The blog-driven campaign included voting to determine how the funds would be distributed between the charities. You can read about the results here.

You should also consider taking part in Blog Action Day, a once a year event in which thousands of blogs pledge to write at least one post about a specific social cause (last year it was fighting poverty). Blog Action Day will be on October 15 this year.

2. Share Stories with Friends

Another way to spread awareness among your social graph is to share links to blog posts and news articles via sites like Twitter, Facebook, Delicious, Digg, and even through email. Your network of friends is likely interested in what you have to say, so you have influence wherever you’ve gathered a social network.

You’ll be doing charities you support a great service when you share links to their campaigns, or to articles about causes you care about.

In a world overdosed with negativity, Jan Joannides roots for the opposite underdog, building an organization and livelihood around showcasing the positive side of what’s working right.

As co-founder of Renewing the Countryside, Joannides created a means to showcase positive examples of rural revitalization while simultaneously serving as an inspiring example of how one’s purpose and life can passionately blend.

As I write about in the Ecopreneur Profile found in ECOpreneuring, the seed for Renewing the Countryside stemmed from Jan’s master’s thesis work in the late 1990s profiling vibrant, diversified Minnesota farms and ranches. “As I interviewed these folks, I became so deeply inspired by their story and commitment to their family farms that I wanted to get these narratives out to the public, since the media often focus just on the negative decline of rural America,” explains Jan. Inspired by a similar venture in the Netherlands, she tapped into grant funding to publish Renewing the Countryside: Minnesota in 2001, showcasing 44 profiles of successful rural enterprises.

The enthusiastic response to this book led Jan, in partnership with her husband, Brett Olson, to found Renewing the Countryside as a non-profit organization in 2002. Its mission is to strengthen rural areas by championing and supporting rural communities, farmers, artists, entrepreneurs, educators, activists and other people who are renewing the countryside through sustainable and innovative businesses, initiatives and projects. “After all,” she says, “rural America is abundant with prospering enterprises as diverse as colors in the rainbow.” Brett leads the creative side of the organization, developing innovative public education strategies and campaigns.  It’s through our work on the Rural Renaissance book that my wife and I discovered this innovative non-profit organization, an organization that had its pulse on the revitalization happening in rural areas and the net migrations afoot from urban and suburban areas back to rural areas.

This holiday season, you can save a cloud forest, adopt a tiger and remove 1 ton of CO2.  Although none of it will fit in a box or under the tree, Changing the Present makes all these things possible by giving consumers access to a variety of charitable initiatives so that they can give the gift of hope, health and happiness for a world in need.

Some perks include not having to go near a crowded mall, finding something for everyone on your list, and no lines, returns or exchanges.  Best of all, you’ll be making a tangible difference in the world with the cause of your choice, and it’s something that will last long after the latest retail trends fizzle out.

Changing the Present features more than 1,500 meaningful charitable gifts that users can browse by cause or nonprofit to find the perfect gift for friends or their own charitable giving.

Building on a commitment to changing the social norm when it comes to gift giving, and seeking to spark positive change in the world, Robert Tolmach, CEO of WellGood LLC, spearheaded the team that implemented this important effort, and was kind enough to share more details about the program with me in a one-on-one chat about the future of giving.

Although we’re all feeling the pinch of a “down economy” coupled with high food and fuel prices, nonprofit organizations might among the hardest hit. With American belt-tightening comes a decline in donations, putting the squeeze on those protecting the environment. If you’re among the many who would like to support these organizations, but are having trouble making ends meet, there’s a new way to contribute, and it won’t cost you a penny (and no, I’m not advocating volunteering, though that is an excellent way to contribute!)

I’m talking about GoodSearch.com. It’s a search engine, like Google or Yahoo, but with a twist: for each search conducted on the site, money is donated to the charity of your choice. Its sister site, GoodShop.com, operates on the same principle, donating a percentage of every purchase made from 700 online retailers. Doesn’t that make you want to sing, “Ya-hooooooo-oo!”?

Few places on Earth are as untouched as the "Crown of the Continent" — a 10-million-acre expanse of mountains, valleys and prairies in Montana and Canada. The area has sustained all the same species — including grizzlies, lynx, moose and bull trout — for at least 200 years.

Now — in one of the most significant conservation sales in history — The Nature Conservancy and The Trust for Public Land have preserved 320,000 acres of forestlands in western Montana

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The proliferation of voluntary carbon offset programs seems like a great way for individuals to help fight climate change. But do carbon offset programs really work? That’s the question for Bill Stanley, Science Lead for Carbon Strategies, Climate Change Team at The Nature Conservancy.

In honor of the impending wedding season, The Nature Conservancy offers tips to make your special day one Mother Nature will celebrate.

Something old, something new, something borrowed, something… green? It’s really not as out of the ordinary as it sounds—last year, Brides.com estimated that approximately 33% of future brides and grooms in the U.S. are planning an eco-friendly wedding.

Today, The Nature Conservancy is issuing tips for planning a greener wedding or commitment ceremony, with ideas from invitations through

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Long-tailed macaques eat mostly fruit — but when resources are scarce, they’ve been known to get creative with their cuisine. When living near humans, they raid gardens and learn to beg for food. Sometimes they even steal food from inside houses.

Now, for the first time, scientists have observed long-tailed macaques fishing with their bare hands.

Top 10 Ways to Help Save Our Oceans…

Just below the water’s surface lies a magical world teeming with life and value. Coral reefs are home to 4,000 fish species and provide the world with goods and services — such as jobs, foods, medicines and storm protection — worth $375 billion annually.

But scientists estimate that 70% of all corals reefs could be lost by 2050 if current rates of destruction continue — from factors ranging from overfishing to climate change.