New Organics Campaign Aimed At Young Families
A new U.S. organics education and marketing campaign is aimed at families with young children. The Organic Agriculture and Products Education Institute (Organic Institute) has launched ‘Organic. It’s worth it’, its first national consumer campaign.
“The mission of this campaign is to answer consumer questions about organic with the clear message that organic is worth it in every way from health care and economics to farming and the environment. It will increase consumer trust, knowledge and purchase of organic products,” says Christine Bushway, president of the Organic Institute and executive director of the Organic Trade Association (OTA), the campaign sponsor.
