Green Options

Rodarte started making an eco-splash about 4 years ago, having partnered with Aveda in various ways for their shows. Known for their groundbreaking, artisan & artistic approach to their work, the girls have become more and more environmentally savvy over the years. “They are unique,” said Kirsten Dunst of Kate and Laura Mulleavy, front-row at their show today. “They didn’t just study fashion. You can see that. [...]

Conceived to raise the fashion industry’s collective ‘green’ conscience, Aveda are partnering with some of the hottest young designers in town and renowned editorial stylists to create an earth-friendly front-row, backstage and overall green fashion week environment. Rodarte, Phillip Lim, Preen and Alexander Wang are all participating in the innovative “Green Backstage” program.

Models, designers and media will all be offered emission-free transportation to and from the shows courtesy of Aveda branded petty cabs; organic & locally sourced food is being served to models, stylists, makeup artists and production crews backstage; all use of fur is being eliminated; show invitations and programs are being printed on post-consumer recycled paper; and they’re replacing all bottled water (400 p/show on average) with reusable SIGG bottles that will be filled with NYC tap water (which is actually some of the most pure in the US believe it or not).