People, Planet, Profit: Organic Jeans Made in Italy
Last week I was in Florence to visit the fifth edition of Terra Futura, the national meeting-exhibition of the “good practices” of sustainability. The goal of this event is to bring the whole society towards a process of global sensitization. 500 expositive areas and more than 4000 companies showed visitors a lot of products and services, which have been made according to the sustainability’s principles. A free exhibition with a calendar of cultural events including conferences, seminars, workshops and laboratories focused on many themes: energy, water, pollution, recycling, architecture, and economics.
Among others, interior design and fashion departments were on show in Terra Futura.
Where better than in Florence? Fashion and clothing have been representing a must for centuries here and the city hosts the world`s biggest men`s fashion event: Pitti Immagine Uomo. Every year in January and June, many Italian and foreign designers arrive in Florence to participate to this cool show, calling a very big attention on the city.
