Green Options

The only thing I could easily find in the whole place — with a “Made in the USA” label — was underwear. What I didn’t expect to find, was a mall heated by the sun (and body heat).

Forget the “conservative right” or “liberal left.” If America has a religion, it’s that of the consumption culture that has become the centerpiece for our economy. Now 70 percent of our GNP is based on its citizens purchasing stuff, on credit cards or otherwise.

This religion of consumption has its Mecca, too, called the Mall of America. A concept designed and constructed by the Triple Five Group — a privately held corporation owned by the Ghermezian brothers of Canada — Mall of America attracts more than 42 million visitors a year with their retail stores, restaurants, Nickelodeon Universe amusement park and Underwater Adventures Aquarium. While Mall of America is the most visited mall in the world, Triple Five Group also owns the biggest shopping mall in North America, the West Edmonton Mall.

Just for fun, I set out to find something that was made in America (and, ideally, without negatively impacting the environment). No, I didn’t think this was an insane goose chase. After all, more and more ecopreneurs I write about in ECOpreneuring are seeking to sell their “green products” through more conventional retail outlets – even big box stores and chains. That’s why Seventh Generation toilet paper can be now found at your local supermarket and nearly everyone, it seems, sells compact fluorescent bulbs these days. Perhaps one or two products might be here, in America’s megamall composed of 520 stores and 50 restaurants – housed under 4.2 million square feet of enclosed roof space. My odds should be good.

Stan Ovinshisky graduated from high school and took machining courses at a technical school. With this formal education he has made significant contributions to solid-state physics, neurology, chemistry and cybernetics. He also invented an electric car battery. You may recall his appearance in, “Who Killed the Electric Car?”

Troubleshooting and making repairs in shop class utilizes the complete scientific method. To repair a malfunctioning device the student must first hypothesize why it is not working. Next the student must design an experiment (test) to determine the correctness of this hypothesis. The student must repair and test that the device is working.

We need a new model for production and consumption. According to World Watch, “If the consumption aspiration of the wealthiest of nations cannot be satiated, the prospects for corralling consumption everywhere before it strips and degrades our planet beyond recognition would appear to be bleak”

The Texas American Federation of Teachers (AFT) cites the case of a widowed public school teacher that retired with a $900 monthly pension. She would have been eligible to receive $600 survivor benefits based on her husband’s Social Security contribution, but the windfall elimination provision (WEP) eliminated all of her survivor benefits.

Sustainability will not be an over night phenomenon. In fact I would argue a sea change is taking place but have barely begun to see the ripples. With a new administration, government has demonstrated that they will be playing an instrumental role on the compliance and technology side.

The front pages in the UK this week are a-spread with the news of record profits at Barclays Bank, with accompanying bonuses for top bankers. This echoes last week’s story at Goldman Sachs. Given the recent bailouts and government support, the Economist is right to note that ‘such largesse looks cheeky at best’!

Although the two crises have little in common, this obstinate reminder of how little has changed in the financial sector prompts me to deeper pessimism in the environmental crisis.

Why? We’re perhaps only a year into, and most certainly nowhere near out of, the greatest economic crisis in living memory. Many people are still in the thick of it, as witnessed, for example, by record unemployment levels on both sides of the Atlantic. Yet it seems that we are incapable of learning, or changing in the face of significant crisis.

For years, the consumer electronics industry has taken a bad rap with the green community - and deservedly so.  Cheap electronics components eat up considerable natural resources, need cheap labor to produce, and until recently, have been designed to be “throw-aways” when the latest and greatest widget comes along.

Nothing is ever black and white, or all bad without traces of good.  The world is full of grey areas, and electronics also create positive change. 

When driving to an new destination the other day, I noticed that I used much less gas because of my GPS than I normally would.  In the old days before Google maps and GPS technology, I used to get lost at least once, call on my cell phone or stop at the gas station to get directions, and generally take more time and fuel than necessary. 

Some will say this is just spatial ineptness - but I am willing to bet that others have had this problem too!

The Dilemmas Project, a multi-media platform for engaging citizen participation around the ongoing dilemmas ordinary people are facing every day.

The opportunity for San Francisco’s composting effort will be to imaginatively engage us in a herculean effort to educate AND motivate compliance.

It’s no surprise that the United States Chamber of Commerce and the National Association of Manufactures oppose the American Clean Air and Security Act, but so does Greenpeace and Friends of the Earth. Dow Chemical and Ford Motors support it.