Green Options » oprah

Report: Twitter Squatters are the Ire of Hyundai, GM and Volkswagen

Nick Chambers — Tue, 10 Nov 2009 18:20:34 +0000

I’ve got to say, this story strikes home with me; I’ve been repeatedly ignored by Twitter’s “customer service” every time I’ve tried to engage them about parked twitter handles. Now it appears that some major auto manufacturers are considering legal action to get Twitter to deal with username squatters in an attempt to protect their brand names.

Read more of this story »

White House to Plant Organic Vegetable Garden

Elizabeth Balkan — Wed, 18 Mar 2009 22:10:42 +0000

ABC news’ Brian Hartman has reported what many have been wishfully waiting to hear for months: the Obamas will soon plant an organic vegetable garden on the White House South grounds.

Following a 60 Minutes interview with Chez Panisse chef, renowned slow foodist and activist for improved national eating habits in the US, Alice Waters, on Sunday March 15th, wherein she called with continued clarion for an organic garden at the White House, First lady Michelle Obama talked of her plans for the garden in an interview for Oprah Winfrey’s O Magazine that will feature in its April issue.

Read more of this story »

Target: A Call To Service

Kelli Peterson — Thu, 22 Jan 2009 17:51:04 +0000

Very rarely do brands get it right when inserting themselves into historic moments in time. Brand-building generally only works around events where advertising is expected and even then it is, at best, tolerated as part of the environment.

Advertisers do pretty well with sports. In fact advertising has been woven into and is actually a part of the entertainment experience now. But events marking history, events that speak to the core of our humanity rarely provide solid platforms to convincingly reach out to audiences and failed attempts often do more damage than good. However, Target’s simple message to promote volunteering in honor of Martin Luther King Day not only managed to be classy, but it ingeniously captured the spirit of the times.

Read more of this story »

Tracy Stern, Green Living and Tea: The Height of Fashion

Gennefer Snowfield — Thu, 18 Dec 2008 16:35:34 +0000

Tea is one of those things that unites people. The experience of sharing a cup with friends, or that momentary feeling of steamy relief with the sip of a chamomile blend when you’re sick or a bedtime ritual that soothingly lulls you into slumber.

It also comes with other healing and beauty benefits that Tracy Stern, founder of Salon Tea, has harnessed in her commitment to making green living fashionable through tea.

As part of our Behind the Burner series, I got the amazing chance to chat with this fabulous lady whose sense of style is instantly captivating from her Vogue-worthy wardrobe to her recyclable tea tins.

Read more of this story »

Company Gift Giving Made Easy: Give carbon-neutrality this Christmas

Olga Orda — Thu, 04 Dec 2008 18:55:15 +0000

A post by contributing writer Melissa Chungfat.

The eco-holiday tips are beginning to pour in everywhere. Al Gore was on Oprah last week discussing the impacts of global warming and giving advice on how people can help the environment and save some cash this holiday. And, Obama is certainly doing his part with his plans to green the White House.

If you are an early bird ecopreneurist who wants to distinguish your business this holiday season or are at odds on what to give your customers, staff or business partners, one thing you can do is get a CarbonFree® Product Certification from the non-profit, Carbonfund.org. With CF, with the click of a mouse, you can give the gift of carbon neutrality.

Read more of this story »